Product Marketing Manager (m/f)
ABB
Baden, Aargau, Switzerland
vor 22 Tg.

Tasks :

  • Support in definition of product value propositions and product positioning within the Business Unit, Division and Group in accordance with the product marketing strategy
  • Develop and implement the marketing communication campaigns and / or activities for product launches and promotions leveraging the optimal mix of marketing in order to support business objectives (e.
  • g. to create awareness and demand)

  • Monitor and track campaigns and activities including reporting on results and adjustments to improve effectiveness
  • Work closely with relevant Product Groups, Product Lines and Project Managers to build knowledge about current developments of industry and customer needs as well as support sales execution by providing relevant materials (e.
  • g. videos, pictures, presentations)

  • Engage external suppliers and / or internal global network as needed and ensure final deliverables are completed on time while maintaining accurate budget, expense tracking
  • Liaise with other Business Units and Group to ensure all communications are consistent across messaging platforms and comply with brand principles
  • Frequently monitor assets to ensure customers and sales are accessing up-to-date marketing content
  • Other duties as assigned
  • Requirements :

  • Bachelor / university degree in Engineering or Communications / Marketing
  • Min 5 years’ professional work experience in communications or marketing roles
  • Experience in developing / implementing integrated, multichannel marketing communication campaigns
  • B2B experience and affinity for technical topics
  • Digital mindset and openness to digitalization
  • Fluency in business English and preferable in German
  • High personal commitment as well as a self-starter mindset
  • Strong communication skills with intercultural competence, collaborative approach, flexibility and very good organizational skills
  • Bewerben
    Bewerben
    Meine Email
    Wenn Sie auf "Fortfahren" klicken, stimmen Sie zu, dass neuvoo Ihre persönliche Daten, die Sie in diesem Formular angegeben haben, sammelt und verarbeitet, um ein Neuvoo-Konto zu erstellen und Sie gemäß unserer Datenschutzerklärung per Email zu benachrichtigen. Sie können Ihre Zustimmung jederzeit widerrufen, indem Sie diesen Schritten folgen.
    Fortfahren
    Bewerbungsbogen