Senior Product Manager, Customer Acquisition group
Chiasso, Switzerland
vor 4 Tg.

Company Description group is a publicly traded multinational Group, among the worldwide leaders in the online travel industry, and we operate a portfolio of well-

known brands such as, Bravofly, Rumbo, Volagratis and Jetcost.

Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 43 million unique users that search for and book their travel and leisure experiences.

More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services.

Job Description group is looking for a Senior Product Manager, Customer Acquisition based in Chiasso.

You will work in an agile, fast-paced organization to enable a premium, personalized and connected experience.

Key Responsibilities will include

Define vision, strategy, teams and detailed roadmap for our digital products on the Customer Acquisition area, maximizing monetization through marketing channels like SEO, SEM, CRM, Display Advertising

Drive strategy understanding and realization by all marketing stakeholders

Define split on roles / capabilities of domain landscape to achieve strategy and overarching team priorities & initiatives.

Drive operational product delivery : specify user stories / product features, determine business value, priorities and MVP.

Support product build. Provide acceptance for delivered product.

Identify customers behaviours and needs through research and analysis on the upper funnel of the customer journey

Take full ownership of the product, the prioritisation of new features and enhancements to existing features

Empower and collaborate with the other POs to unlock their full potential

Analyse, understand and share learnings from experimentation to build a strong knowledge base of the product

Thrive to achieve optimal implementation of changes made to the product

Continually improve the agile ways of working.

Skills and Experience

Min. 6 years professional experience in multi-national business environment

Experience on Customer Acquisition Marketing, being able to define strategies to achieve marketing goals though product roadmap planning

Solid end-to-end understanding of Digital and eCommerce

Solid technical understanding

Proven experience in managing global projects

Experience with web analytics software such as Google analytics

Familiarity with A / B testing or other multivariate testing

Knowledge and experience in conversion optimisation, digital marketing, UX design and / or consumer psychology and research is a plus

Highly developed interpersonal and communication skills

Abilities / Qualities

User focused individual who keeps the customer at the heart of everything we do, while having strong commercial awareness

Data driven. Base your decisions on facts rather than opinions

A go-getter who isn’t afraid to get their hands dirty and dives into a project to achieve success by problem solving

Eager to learn and aware that valuable information can come from both positive and negative results through experimentation

Passionate about product development and constantly looking for ways to improve it

Open minded team player with excellent communication skills

Agile and innovative with the tenacity to thrive in a constantly changing environment

Self-motivated and results driven with a take charge attitude to manage the full development cycle of a product

Friendly, knowledgeable, and motivational to others. Open to diversity in all shapes and sizes

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