Brand Manager Urban Exploration The North Face EMEA
VF Corporation
CHE
vor 11 Tg.

GENERAL SUMMARY

This role is for a Brand Manager for our Urban Exploration business in EMEA. The North Face Urban Exploration is the downtown expression of the Brand.

The collection balances utility with fashion and delivers high quality outdoor inspired silhouettes translated to the city.

It is distributed in a variety of lifestyle driven accounts across Europe and TNF Retail locations.

Leading with the Brand Director, the Brand Manager is responsible for the strategy and the Go to Market (GTM) process for the Urban Exploration territory.

This includes planning, developing and coordinating seasonal campaigns, creative concepts and content development, as well as work on consumer research activities.

The main objective of the position is to define and execute the regional Urban Exploration marketing strategy and plans, in order to strengthen brand equity and increase brand awareness at consumer level in the EMEA area.

PRIMARY ACCOUNTABILITIES

  • Brand Initiatives Calendar : Manage Urban Exploration (UE) initiatives for the brand within the go-to-market (GTM) approach for each season.
  • Drives the full year calendar of campaigns based on agreed pushes with the Brand Director.

    Constant interactions with the US UE Brand Manager to drive calendars, alignment and specific EU needs. Ensure presentation in key GTM milestones (GTM2, GTM3, Sales meeting).

    Ensure coordination and alignment cross departments (sales, product, retail, etc.) according to the strategy.

  • Creative Development : Drive creative development of the UE brand and stories with European creative agency together with the US counterpart.
  • Ensure seasonal delivery of EU needs on media, formats and styles. Develop regional campaigns and brand content. Develop seasonal briefs, ensuring they line up with the overall regional strategy and objectives and following global guidelines.

  • Content Strategy and Development : Drive selected UE influencers’ storytelling in close collaboration with sports marketing, and communication team.
  • Ensure regional relevancy in asset creation.

  • Cross-Functional Team Alignment : Work closely with multiple team stakeholders, such as : brand communication team, product and design team, and wholesale on calendar planning and execution.
  • Support local needs in communication plans.

  • Consumer Understanding : Develop a deep understanding of the UE consumer and be an advocate internally. Define needs and opportunities and include in all planning.
  • Brand Activation Planning : Collaborate with the Brand Experience and Brand Comms team on launch events.
  • Budget Management : Plan, manage and monitor budgets
  • RELATIONSHIPS

    Internal : US Marketing Department (San Francisco), EMEA Product Department, Retail Department, Sales Department, Operations Department and Finance Department.

    External : Creative agencies, Retail agencies, Consumer research suppliers, etc.

    QUALIFICATIONS

    The requirements listed below are representative of the knowledge, skills, and / or abilities required for the individual to be successful in this position.

  • Education : Business School graduate. Specialization / Major in Marketing.
  • Experience : 3 / 5 years of experience in Brand Management. International experience (working in an international team or having worked / lived abroad would be a plus).
  • Preferred industries : fashion (lifestyle and streetwear), sporting goods or entertainment.

  • Language skills : English mandatory. Any second language would be a plus. Good presentation skills, both written and oral.
  • Analytical Skills : Project management skills, experience in consumer research and market data analysis.
  • Passion for the fashion and outdoor industry. Have an understanding of our core brand values and how they can adapt to an urban environment.
  • Interest in one of the brand key target activities (i.e. skiing, running, climbing, alpinism, etc) would be a plus.

    Other skills :

  • Drive, passion and leadership
  • Creativity and judgement
  • Team commitment
  • Decision-making and autonomy
  • Adaptability and openness to change
  • Proactivity in problem solving
  • Please don't forget to attach your CV which should be submitted in English, applications submitted in any other language will be deemed incomplete and will be unsuccessful

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