This role is for a Brand Manager for our Urban Exploration business in EMEA. The North Face Urban Exploration is the downtown expression of the Brand.
The collection balances utility with fashion and delivers high quality outdoor inspired silhouettes translated to the city.
It is distributed in a variety of lifestyle driven accounts across Europe and TNF Retail locations.
Leading with the Brand Director, the Brand Manager is responsible for the strategy and the Go to Market (GTM) process for the Urban Exploration territory.
This includes planning, developing and coordinating seasonal campaigns, creative concepts and content development, as well as work on consumer research activities.
The main objective of the position is to define and execute the regional Urban Exploration marketing strategy and plans, in order to strengthen brand equity and increase brand awareness at consumer level in the EMEA area.
Drives the full year calendar of campaigns based on agreed pushes with the Brand Director.
Constant interactions with the US UE Brand Manager to drive calendars, alignment and specific EU needs. Ensure presentation in key GTM milestones (GTM2, GTM3, Sales meeting).
Ensure coordination and alignment cross departments (sales, product, retail, etc.) according to the strategy.
Ensure seasonal delivery of EU needs on media, formats and styles. Develop regional campaigns and brand content. Develop seasonal briefs, ensuring they line up with the overall regional strategy and objectives and following global guidelines.
Ensure regional relevancy in asset creation.
Support local needs in communication plans.
Internal : US Marketing Department (San Francisco), EMEA Product Department, Retail Department, Sales Department, Operations Department and Finance Department.
External : Creative agencies, Retail agencies, Consumer research suppliers, etc.
The requirements listed below are representative of the knowledge, skills, and / or abilities required for the individual to be successful in this position.
Preferred industries : fashion (lifestyle and streetwear), sporting goods or entertainment.
Interest in one of the brand key target activities (i.e. skiing, running, climbing, alpinism, etc) would be a plus.
Other skills :
Please don't forget to attach your CV which should be submitted in English, applications submitted in any other language will be deemed incomplete and will be unsuccessful