Maternity Cover 6 months - Content Coordinator
3 years of experience in content marketing and campaign coordination
You are an expert on consumer journey and able to identify optimizations for a better customer flow and conversion optimization
You are able to understand data and turning it into actionable insights to meet business objectives
You have experience with Google Analytics, Sales Force Commerce Cloud, Demandware. Experience with PIM tools and various CSM systems is a plus
You have a commercial mind set, hands on and pro active
You’re excellent in project management
Experience in Digital Content Production is a plus
You are fluent in English, additional language(s) is a plus
Who are you?
You are passionate about content and digital marketing innovations
You are a strong communicator with a wide range of digital marketing skills
You have a hands-on mentality, with the ability to develop, implement, track and optimize new marketing initiatives across all digital channels
You are comfortable working closely with local and global marketing teams, including category teams, merchandising and digital.
You can easily ideate, create and execute global campaigns across multiple markets
You are highly organized with the ability to work on multiple tasks in fast-growing, quickly changing company
Responsibilities : Content Strategy
Eexecute the strategic content plan, based on business needs, stakeholder input, best practices leveraging platform capabilities.
Continuously optimize content plan by gathering and applying long-term insights and data gathered, identifying opportunity and content solutions
Maximize customer engagement through the user journey setting standards to ensure content is optimized and appropriately tagged.
Content Planning and Campaign activation
Be fully responsible for rolling out global campaigns of strategic brands like Nike and Adidas on Intersports’ website across markets
Maintain the global content calendar and align with category teams, national organization and brands to ensure it an be executed
Fine-tuning content creation solutions long term. Communicating with internal stakeholders such as category managers, brands and national organisations to ensure content that is truly optimized and effective.
Performing Content quality control
Working closely with local, global, internal and external content creators ensuring the appropriate specs are met for content creation, not only on a technical level, but also in terms of brand guidelines, tone-
of-voice and connecting to the appropriate target market.
Liase with UX manager to set up appropriate content user testing for functional and non-functional content.
Track content effectiveness
Team up with BI and Analytics Manager to optimize implementation of content tracking and reporting.
Provide reporting on KPIs, analysing the effectiveness of marketing and campaign content in aiding conversion, and make continuous recommendations based on known data.
Manage content distribution
Ensure global content is accessible to the local markets, in the right format, and with the appropriate specifications and instructions.
Further implement the DAM system for content distribution.
Promote the work of the digital team
Communicating KPI’s and Insights to markets and brands, building trust and confidence in the digital team across all markets.
Communicate KPI’s and Insights to markets and brands