This is position is responsible for all prelaunch planning, execution and coordination across all functions and input to global strategy for AD across the European countries.
It will be the main point of contact with the cross-functional global team and will work closely with the key countries to develop the European pre-
launch plan and track deliverables.
In collaboration with all relevant Global functions including medical, Value & Access, CE&O, PO&T, Finance, compliance, legal they will define and deliver all aspects of pre-
launch operations in EU+. Whilst not leading all aspects of this work they will be responsible for ensuring that there is a consistent approach to the work across the geography.
details Below). In addition, it will represent EU+ AD to Global and EU+ leadership teams and in partnership and alignment with Global set the EU+ vision for AD launch.
This position will report to global and to Head of Europe and will be a member of the EU+ LT.
Define prelaunch / launch strategy, roadmap and budget planning for Europe
Confirm pan-European launch scenarios, identify risks and develop plans accordingly
Work with global team to develop launch sequence by country in Europe based on disease potential, regulatory and data generation assessment
Initial point of contact for Eisai in Europe to build partnership approach and ensure coordinated commercial prelaunch activities, leveraging the strength of both companies and efficiencies of the partnership
Coordinate market & customer key activities on behalf of the markets in early prelaunch phase
Partner with global diagnostic pathway team to ensure solutions for European markets at time of launch
Chair ELOT and represent Europe on GLOT
Work to ensure appropriate distribution process is set up for launch countries
Ensure there is an in depth and consistent external engagement process in place that is scalable across multiple countries
Oversee creation and delivery of an internal education program to be cascaded through affiliate teams
Lead EU+ in defining affiliate structures aiming for a maximum of three archetypes
Ensure above the market co create process for materials production is ready and able to deliver on time
Ensure Strategy for AD and Global decisions with EU+ impact are evaluated and escalated to leadership in a timely manner
Ensure successful representation of EU+ in the label, distribution and G2MM discussions across the functions
Ensure consistent execution of Global Brand strategy across the EU+ region
Track and monitor executional performance, identify Regional operational issues and provide guidance on solutions to EU+ Commercial Leadership as appropriate
Manage the F&S budget for AD across functions and the region launch trajectory, forecasting
The successful candidate will be an experienced individual with a strong track record of operational launch success in the European pharmaceutical or biopharmaceutical industry.
He / she must have the proven ability to lead cross functional teams and ensures strong execution in a multinational market.
The successful candidate will be a credible, dynamic and creative professional with the energy to lead the coordination of pan-
European launch activities. The ideal candidate will thrive on challenge. The successful candidate will be highly collaborative, perceptive, have strategic oversight and the ability to prioritize & get things done.
He / she will be someone who manifests trust, and is known for his / her ethics and integrity, and works successfully in a team environment.
This individual will possess excellent communication skills and a strong personal presence. Importantly, the successful candidate will put patients first and have a significant respect for science.
15+ years in biotech / pharma industry
Strategic and operational track record
Experience in a local market launch and / or pan-European launch
Experience in AD with relationships to key stakeholders
Led cross functional teams
Project management - ability to map activities across functional areas and prioritize prelaunch / launch activities for Region
Strong leadership, planning and organization, analytics, decision making and problem-solving skills.
Ability to identify priorities, align strategic and tactical plans and motivate a team of cross-functional partners is required
Effective communication skills and gravitas to represent Biogen internally and most importantly externally on all levels including governments