Digital Marketing Manager (f/m)
Leica Geosystems AG
Switzerland
vor 34 Tg.

Job Description

From capturing a city in 3D from the sky to uncovering utilities below ground, building the most sophisticated infrastructure or even documenting a crime scene, professionals from a wide range of industries across the globe rely on our reality-

capture (measurement) technologies. Our team of professionals works to create digital worlds that provide actionable information for planning and executing projects that improve communities with the highest efficiency and quality.

Our corporate marketing and communications team is looking for a

ZUG (CH)

YOUR MAIN TASKS WILL INCLUDE :

  • Drive global B2B Digital Marketing strategies and digital operations excellence working cross-functionally with a variety stakeholders in marketing, product management, sale and sales operations.
  • Provide expertise in designing and executing world-class digital marketing initiatives that elevate overall GTM strategy and increase visitor engagement to generate new sales leads.
  • Provide strategic and operational expertise on key areas such as website strategy, multi-channel user journeys, customer engagement, marketing automation, demand generation, lead management (salesforce.
  • com), online conversion, mobile marketing and social communities.

  • Contribute with digital expertise and concepts from ideation, planning to execution of own projects following roadmaps, milestones and objectives.
  • Translate complex business requirements and sales objectives into actionable and measurable digital marketing programs.
  • Act as a digital evangelist to stakeholders, senior management and board level
  • YOUR PROFILE :

  • Bachelor’s or associates degree in Marketing, Marketing Communications or equivalent with a strong digital background required, Master’s degree a plus.
  • Minimum 4-5 years of digital marketing experience in agencies or a multinational enterprise, preferably in a B2B technology environment
  • Profound understanding in operating digital channels and associated tools, such as : content management (Sitecore incl.
  • HTML), marketing automation (Eloqua or Pardot), lead management (salesforce.com), Adobe Photoshop

  • Ability to think holistically but act targeted, define & drive projects, set your own deadlines and initiate ideas that inspire multidisciplinary stakeholders and executives.
  • Experienced project management skills : Be able to create water-proof marketing concepts, process flowcharts, wireframes, page layouts, user journeys, roadmaps, task lists incl. management reports.
  • Proactive and self-driven individual, well organized and results oriented, a problem-solver mentality who is eager to get things done
  • Fluent verbal and written skills in English (company language). German is a plus but not required,
  • Convincing and intriguing presentation skills : Explain new ideas to senior management and executives.
  • Enjoys working in a fast-paced, very international, adhoc and agile environment.
  • A passion for cutting-edge digital technology and a digital first culture
  • BENEFITS :

    We are offering an exciting opportunity to a motivated graduate, who is eager to kick-start his career at an international company.

    Our multinational team offers a supporting and collaborative environment and exposure to fascinating projects. In this role, you will have the opportunity to learn and gain experience in the areas of online and offline marketing, communications, events and campaign management.

    We believe in shaping smart change with solutions that empower meaningful data across geospatial enterprises and ideas to do their greatest good.

    Join our team of professionals around the globe to create innovative solutions and discover your own potential to shape smart change.

    Apply on the button below Ms. Karin Stäbler (+41 71 727 3029) from Human Resources looks forward to receiving your online application.

    Mr. Ralf Leffin (+41 41 727 31 46) from Digital Marketing look forward to answering your questions.

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