Brand Director
ProtonMail
Geneva
vor 14 Std.

Our Company :

Our mission is to defend human rights and democracy through building software that is essential for digital freedom and privacy protection for all Internet users.

ProtonMail was founded in 2014 by a group of scientists who met at the European Organization for Nuclear Research (CERN).

And since its inception, the company has grown at a fast pace and today has over 26 million users. Our principal product, ProtonMail , is the world’s largest secure email service.

Our second product, ProtonVPN , is one of the world’s most popular VPN services. Our vision is to build an Internet platform for the protection of digital rights, and we are also developing additional products such as ProtonCalendar, ProtonDrive , and much more.

Proton users include leaders of the Hong Kong protest movement, New York Times journalists, some of the world’s largest corporations, and millions of ordinary citizens from over 180 countries.

Our team is diverse and dynamic, representing over 30 different nationalities, with offices in Geneva, Zurich, Prague, Vilnius, Skopje, San Francisco, and Taipei.

About the position :

As a Brand Director , you’ll play a key role in defining our brand identity and strategy. You’ll be our brand advocate, planning and executing global campaigns with the goal of growing our brand awareness and share of voice.

Together with the team, you will identify all brand touchpoints and define the brand strategy to ensure we delight our customers at every interaction.

If you’re a results-driven marketer, you feel comfortable taking initiative, and you thrive in a fast-paced environment, this is a great opportunity to play a pivotal role in a fast-growing company.

You will have a concrete impact on the future of the business as a whole.

What you will do :

  • Define and continually refine the brand architecture, identity, strategy, and positioning.
  • Implement an internal brand control process, audits, and training for the marketing team to ensure all content produced and distributed is on brand.
  • Identify, optimize, and maintain brand touchpoints across all products and channels.
  • Set up and maintain brand guidelines and repositories.
  • Plan and execute global branding campaigns across all channels with the goal of increasing brand awareness, reach, sentiment, and share of voice.
  • Plan and execute global tracking of brand awareness, consideration, valuation, health, and sentiment.
  • Plan and execute consumer insights and research to define audience segmentation, personas, and ongoing audience research.
  • Plan and execute competitor brand analysis and monitoring, and brand trends.
  • Create and present weekly, monthly, and quarterly reports and analysis.
  • Keep abreast of the newest trends, innovations, and technologies in the online advertising industry.
  • Job requirements

  • 5+ years of hands-on experience as a brand manager.
  • Significant hands-on experience and a proven track record of creating successful brand identities and strategies.
  • Significant hands-on experience and a proven track record of planning and running global branding campaigns.
  • Proven experience of creating high-quality, engaging multimedia content, measuring its impact, and improving on it.
  • Strong project and program management, with the ability to thrive in a high-growth, fast-paced startup environment, setting objectives, and ruthlessly prioritizing activities based on impact.
  • Independent, self-motivated, and proactive. You don’t require constant input, and you have meticulous attention to detail.
  • Excellent written and spoken English.
  • Experience in tech and SaaS industries.
  • Bonus points for

    Experience with both B2C and B2B marketing.

    Fluency in other languages.

    Why you should join Proton?

  • We work on interesting, challenging problems every day. There is never a dull moment.
  • Our startup culture means everyone’s opinion matters. You can have a significant impact.
  • Our rapid growth means there are many opportunities for advancement.
  • The chance to do something meaningful. Proton products protect dissidents, journalists, and activists. Our work saves lives.
  • Be part of something bigger. Millions of people and businesses around the world have embraced our idea of an Internet where privacy and security are the default.
  • Join the privacy revolution that is changing the world.

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