GENERAL SUMMARY : As a key member of VF Corporation’s Corporate Communication team, this role is responsible for planning, managing and executing internal and external communication strategies, programs and tactics designed to increase the VF awareness in the EMEA region, shape and protect the company reputation, and support the company’s business goals through communications.
PRIMARY ACCOUNTABILITIES : Develop and execute internal communications plans and programs that support near-term business priorities and long-
term growth objectives, partnering with functional teams, especially with HR, to generate effective content and build effective channels for overall employee engagement and communication needs.
Manage and coordinate the media relations activity and the PR agencies network in Europe to drive VF awareness and reputation and positively position VF towards the relevant stakeholders, working in partnership with the VF global communications team and the VF’s brands PR teams in EMEA.
Cultivate and maintain direct relationships with key media contacts at national, regional and local outlets, and business and trade industry media.
Proactively propose and execute pitch story ideas to deliver VF’s stories. Work in partnership with the global Corporate Affairs team members to align and drive holistic corporate messaging and programs.
Manage and source appropriate third-party vendors and agencies for communications support. Measure the impact and value of communications activities and to provide regular updates to leadership, and to adjust communications strategies accordingly for maximum impact.
Other duties and projects as assigned. QUALIFICATIONS : The requirements listed below are representative of the knowledge, skills, and / or abilities required for the individual to be successful in this position.
Internal communications, International Media Relations, and Social Media management.
Proficient in Microsoft Office applications.