Description du poste : The Consumer Insight Analyst role supports business problems and opportunities to drive growth of the 6 PMI global brands.
The candidate maintains the integrity of PMI's OC marketing research protocols in order to ensure the accuracy, reliability and global comparability of strategic consumer and brand information.
Specifically manages both quant and qual research projects to deliver actionable insights which guide and influence marketing and / or executional strategy for markets regarding global brand toolbox pre and post testing of pack, concept and communication, in addition to innovation projects.
Proactively disseminates learnings and insights about adult smokers wants, attitudes, behaviour and values at global, regional and market level.
Runs business performance analysis and deep dives using equity and consumption data. Has a passion for finding new tools and approaches to drive insights and efficiencies.
Is comfortable handling complex and challenging research briefs and working with ambiguity.
Is knowledgeable on survey design and has experience with consumer panels, automated survey platforms such as Zappi and Qualtrics, has a global mind set (looks for similarities not differences across markets) and is experienced in running research without agency support (DIY) from questionnaire design to analysis to reporting.
The candidate has spent the last 5 - 7 years managing research projects client or research agency side or could be working in a business consultancy role.
Passionate about consumer truth and synthesizing insight into concise summaries, is able to go beyond reporting, and explain what it means, and recommend actions.
Flexible and curious - the candidate likes to be stretched and is fundamentally collaborative in nature. Is capable of leading cross-
market MR projects and / or taskforces, for key topics, by implementing globally developed protocols to ensure best practice research methods are applied in market.
Philip Morris International : Building a Smoke-Free Future Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-
free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company and its shareholders.
PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine-
containing products in markets outside the U.S.
PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke.
Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-
free products meet adult consumer preferences and rigorous regulatory requirements.
PMI's smoke-free IQOS product portfolio includes heated tobacco and nicotine-containing vapor products.
As of Dec.
31, 2018, PMI estimates that approximately 6.6 million adult smokers around the world have already stopped smoking and switched to PMI's heated tobacco product, which is currently available for sale in 44 markets in key cities or nationwide under the IQOS brand.
For more information, see our PMI and PMIScience websites.