Performance Media Specialist

Dyson

Zurich, Switzerland

vor 2 Tg.

About the role

The Dyson business in Switzerland is growing rapidly, and selling Dyson machines direct to consumers is a critical part of this growth.

Digitally, the business will make great strides through 2020 and it is crucial to this is ensuring we have the skills to drive qualitative traffic to our website.

The Performance Media Specialist will contribute to the ongoing deployment of the Company’s digital marketing strategy. This role will focus on developing and managing paid search, programmatic and social strategies to drive relevant website traffic, leads and meet business goals.

Accountabilities

The role reports to the Senior Media Manager

Responsible to achieve digital media targets for dyson.ch

Further development of the paid search campaign structure, bid management, targeting and landing pages

Creation of paid search ads and keywords, which are continuously developed further by means of A / B testing

Improve ROI, traffic and conversions

Optimization and further development of paid search, programmatic and social strategies in close cooperation with the agency

Plan, implement and monitor the affiliate marketing activities

Operational campaign set up across all funnels (social submission, programmatic trafficking, asset delivery), ongoing monitoring and improving of campaign set up and performance

Constant market, competition and trend observation to be always on top of innovations in paid media

Ongoing performance monitoring and reporting for performance-based optimization

About you

You have completed a subject-related study with a focus on online marketing, communication or e-commerce experience in an advertising agency welcome

Have proven experience in performance marketing and SEA (at least 2 years)

High affinity to digital business, strong communication skills and good time management.

Fluency in German & English. French also a plus.

Constantly looks for opportunities to use data to improve performance

Surfaces insights and learnings to share with the business on a regular basis.

Builds a good relationship with various internal stakeholders

Demonstrable strategic & analytical capabilities

Self-starter with lots of initiative

Enjoys working in a fast paced & ever-changing environment

Objective, enthusiastic, committed, flexible

Benefits

25 days holiday

Possibility to work from home

Attractive Pension scheme

Company bonus scheme

24 / 7 accident insurance

Relaxed dress-code

Discount on Dyson machines and Corporate Benefits

Fruits, coffee, tea, water

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone.

We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.

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