Provides leadership to brand team on all aspects of development and execution (from FDP / Phase III onwards) of commercial strategy and launch strategy for assigned brand(s).
Member of the cross-functional GBT. Works in collaboration with GPT and CPOs / Clusters to maximize brand value across all customer groups.
Provides effective people leadership in cross-functional teams
Member of the GBT : Works closely with key functions and key CPOs to co-create commercial deliverables; drives effective communication and dissemination of deliverables to assigned CPOs and clusters
Drives key commercial processes in alignment with the GBT : product strategy (integrated IPS) and integrated tactical plan, collaborative launch preparation, competitor readiness and experience exchange
Contributes to the brand strategic plan processes and the product life cycle management discussions
Contribute to the development of brand strategy across all customer groups and channels, Ensures alignment of Development, Regulatory, Medical, Patient Access, Digital and Patient Relation
Has solid understanding of US, EU big 5, or other large CPO market including customer and patient segmentation
Leads commercial deliverables / projects in co-creation with key CPOs
Provides leadership to design and delivery of marketing mix, balancing ROI with brand KPIs
Defines short-term and long-term global tactics (integrated tactical plan) to support brand growth and Life Cycle Management.
Collaborates with CPOs and clusters to ensure wide implementation
Supports co-creation and launch of new campaigns that appropriately target customer groups including payors. Works closely and effectively with Medical
Designs competitive simulation scenarios (as part of competitor readiness) to identify trends, opportunities and threats (worldwide and in key local markets) for product group and proposes corresponding measures
Drives regular experience exchange and best practice sharing across CPOs to support fast and broad dissemination of key insights, learnings and innovation
Develops and executes digital and innovative projects in collaboration with Global digital team
Support brand communication : drives coherent product messaging and communication strategies across customer groups; provides a differentiated winning proposition and brand story flow
Be the primary contact on the global brand team for a group of country brand teams to disseminate GBT outcomes
Leads the insight gathering from key CPOs and drives their consolidation; leads the design of market research studies using primary / secondary data and competitive intelligence
Develops sales forecasts scenarios and sensitivity analyses across a portfolio or brand(s)
Drives global congress and event preparation, commercial booth design and messages
Monitors and controls brand budgets
University degree in Science and / or degree in Business Marketing or Clinical Research
8+ years operational marketing experience with focus on extensive product / brand management including customer facing / sales and potentially market access experience.
English fluent, additional language a plus