WorldWide Associate Brand Director
Novartis AG
Basel, Switzerland
vor 23 Tg.

Job Description

Provides leadership to brand team on all aspects of development and execution (from FDP / Phase III onwards) of commercial strategy and launch strategy for assigned brand(s).

Member of the cross-functional GBT. Works in collaboration with GPT and CPOs / Clusters to maximize brand value across all customer groups.

Provides effective people leadership in cross-functional teams

  • Member of the GBT : Works closely with key functions and key CPOs to co-create commercial deliverables; drives effective communication and dissemination of deliverables to assigned CPOs and clusters
  • Drives key commercial processes in alignment with the GBT : product strategy (integrated IPS) and integrated tactical plan, collaborative launch preparation, competitor readiness and experience exchange
  • Contributes to the brand strategic plan processes and the product life cycle management discussions
  • Contribute to the development of brand strategy across all customer groups and channels, Ensures alignment of Development, Regulatory, Medical, Patient Access, Digital and Patient Relation
  • Has solid understanding of US, EU big 5, or other large CPO market including customer and patient segmentation
  • Leads commercial deliverables / projects in co-creation with key CPOs
  • Provides leadership to design and delivery of marketing mix, balancing ROI with brand KPIs
  • Defines short-term and long-term global tactics (integrated tactical plan) to support brand growth and Life Cycle Management.
  • Collaborates with CPOs and clusters to ensure wide implementation

  • Supports co-creation and launch of new campaigns that appropriately target customer groups including payors. Works closely and effectively with Medical
  • Designs competitive simulation scenarios (as part of competitor readiness) to identify trends, opportunities and threats (worldwide and in key local markets) for product group and proposes corresponding measures
  • Drives regular experience exchange and best practice sharing across CPOs to support fast and broad dissemination of key insights, learnings and innovation
  • Develops and executes digital and innovative projects in collaboration with Global digital team
  • Support brand communication : drives coherent product messaging and communication strategies across customer groups; provides a differentiated winning proposition and brand story flow
  • Be the primary contact on the global brand team for a group of country brand teams to disseminate GBT outcomes
  • Leads the insight gathering from key CPOs and drives their consolidation; leads the design of market research studies using primary / secondary data and competitive intelligence
  • Develops sales forecasts scenarios and sensitivity analyses across a portfolio or brand(s)
  • Drives global congress and event preparation, commercial booth design and messages
  • Monitors and controls brand budgets
  • Minimum requirements

    University degree in Science and / or degree in Business Marketing or Clinical Research

    8+ years operational marketing experience with focus on extensive product / brand management including customer facing / sales and potentially market access experience.

    English fluent, additional language a plus

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