Content Marketing Specialist EMEA (m/f/x)
Fossil Group
Basel
vor 1 Tg.

Who We Are

Fashion meets technology. Purpose meets impact.

We are committed to connecting people to what matters most...time. Time to think differently. Time to see the good in every detail.

Time to express individuality, Time to make the world greater, together.

Do you want to work at a place that is more than a company, and instead home to a diverse and global family whose culture is rooted in the belief that we are Greater Together?

Does partnering with some of the world’s greatest brands to create distinctive watches, wearables, and accessories like no one else excite you?

Are you passionate about working to make the world better and doing what’s good for our people, planet, and communities?

Then you're in good company because so are we!

We are excited to grow our team of authentic and curious individuals who aren’t afraid to roll up their sleeves, fail fast to create even bigger wins, make a lasting impact.

  • all while having fun along the way!
  • Together, we can fulfill our mission to connect people to what matters most through innovation, style, connectivity, and purpose.

    If this sounds like the place to grow your career, then let’s work together.

    Make An Impact

    This position is responsible for running EMEA’s regional integrated marketing for owned and licensed brands across the business.

    This position supports the Content Marketing Manager EMEA with seasonal planning, calendar management, overall execution, and campaign recap optimization / reporting.

    Your impact :

  • Leverage global guidance and regional cross-functional partnerships to support integrated Marketing strategy and vision for EMEA region across channels, tactics, and brands to hit overall business goals
  • Create effective, high-impact seasonal integrated marketing plans for top owned and licensed brands by adapting Global brand priorities and direction, and executing on EMEA’s regional strategy
  • Define key marketing styles, priority stories for EMEA in close collaboration with the regional brand and merchandising teams (incl.
  • inventory availability) and global marketing teams

  • Prompt and coordinate the adaptation of assets for local eCommerce, stores and selected regional wholesale.com accounts.
  • Input to Dallas Global Marketing teams regional assets needs (based on regional commercial needs) and to creative services team for seasonal asset roll-out
  • Manage and execute direct-to-consumer promotional calendars and optimize cross-channel support across all portfolio and owned brands in EMEA
  • Partner with cross-functional business partners to drive marketing strategy and own campaign calendar, execution and optimization of all direct-to-consumer marketing channels including website, social, store window, in-store signage, retail events, CRM, influencer, PR, and other focus channel needs
  • Maintain EMEA’s customer-first mindset while building strong relationships with global marketing and regional cross-functional business departments, providing regional performance updates and recommendations for marketing implementation, menu, kits, assets, and programs
  • Closely monitor industry changes / trends and translate those into proactive, actionable recommendations for region and share those opportunities with Global teams as appropriate
  • Who you are :

  • Min. 3 years of Brand and Marketing experience in consumer / lifestyle industries
  • Experience in managing multiple stakeholders and acknowledged communicator at all levels
  • Structured and ability to create a simple compelling story to key stakeholders
  • Experience with digital media tactics is an advantage
  • Business / Marketing Degree; MBA / MA in Business / Marketing is an advantage
  • English (fluent); any additional European language is an advantage
  • Resilient, proactive, persuasive and determined
  • We are looking for people who embody our core values; Authenticity , we are all in with our unique selves. Everyone is different at fossil and we love it! Grit , we push through, we bounce back, and we set our sights on the prize & go after it.

    Curiosity , we ask what if? What's next? Sense of humor , we don't take ourselves too seriously. Yeah, seriously. Making an Impact we go big.

    We perform. We make a difference.

    Life is Short, Work Somewhere Awesome !

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