Category Manager
ELCA
Zurich, CH
vor 29 Min.

Role

  • Contribute to ELCA’s growth by generating enough quality leads
  • Continuously improve funnel of a given segment, e.g., shorten throughput time, improve shape
  • Ensure scalability to be able to keep up with growth goals
  • Responsibilities

  • Establishes annual marketing plan segments such as the following : Society and government, e.g., public administration, cybersecurity New technologies and partners, e.
  • g., ECM, CRM, Cloud Business, .e.g., Healthcare, Manufacturing, Energy Products (own products)

  • Ensures full understanding of marketing in the given segment (e.g., competitor analysis)
  • Manages marketing mix (5 P) in given category (segment)
  • Campaign design and planning, e.g. objectives, tactics,
  • Operational management of campaigns across all tactics (including events), incl. SEO, SAO for example
  • Campaign controlling, e.g., number and quality of contacts, required number of marketing qualified leads
  • What we offer

  • A welcoming environment and a competent, motivated and friendly team
  • Interesting and varied tasks
  • A flat hierarchy and cross-sector collaboration
  • Work at one of the leading Swiss IT service providers
  • About your profile

  • Several years of category management experience
  • 10 years of campaign management experience
  • Strong digital marketing expertise with company possessing a particularly strong reputation in this area
  • Masters Business Administration
  • Ability to persuade and motivate colleagues
  • Can do attitude / entrepreneurial
  • Perseverance and resilience
  • Industry background : IT products and services is an advantage but not a must
  • Location : Zurich, Lausanne / Genève
  • Languages : English (fit for professional purpose) plus German or French
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