Regional Marketing Manager - Premium Implant Solution Growth (f/m/d)
Straumann Group
Basel, Switzerland
vor 2 Tg.

Job Description

The position holder provides management focus and implementation strength in developing revenue-generating sales and marketing initiatives around StraumannGroup’s premium implant and biomaterial solutions.

This position coordinates and networks closely with all relevant internal stakeholders : on global marketing level, with the product management and marketing entities within the countries and the regional and country sales management.

She / he masters new sales and marketing techniques and trends in digital marketing, remote selling, blended Training & Education / events and growth hacking .

The position holder drives thought and implementation leadership in marketing activities, customer segmentation and transforming the current go-to-market approach towards value adding services, solution selling and new customer acquisition.

Tasks :

  • Manages and drives all aspects of product management around premium implant systems, biomaterials and affiliated digital solutions within Region Western Europe
  • Engages and collaborated with the country-based Product Managers and develops and implements activities jointly with them
  • Educates and develops Region Western Europe’s Sales & Marketing community further, mainly in areas of : Customer segmentation and customer targetingCompetitor knowledge and how to gain competitor customersProduct position, solution selling and positioning value-adding servicesService capabilities towards our sales Force / other internal functions
  • Implements and develops Go-to-Market plans and implementation plans for new products, existing products (where further product push is needed) and phase-out products
  • Develops promotions, campaigns, pricing structures and commercial plans together with our global and country counterparts
  • Analyses sales development, discount levels and margin improvements and support the sales leadership with the fight facts & figures in the decision-making process
  • Monitors sales performance of focus products, provides growth insights and supports countries to achieve sales targets and aspiration
  • Supports in identifying and capturing new sales opportunities and sales approaches
  • Co-defines the (internal and external) Training & Education priorities for our solution portfolio and engages in Key Opinion Leader identification and development
  • Delivers input for advertisement and communication for our solution portfolio to foster positioning and commercial success
  • Hosts a product manager community and facilitates best-practice sharing across our countries
  • Represents Region Western Europe and its respective country organizations with global counterparts and advocates needs and wants
  • Engages as a player-learner in developing a winning team that has a high business impact
  • Qualifications

  • Bachelor or Master degree in a relevant field of work or an equivalent combination of education and work-related experience
  • Strong experience within a product management, marketing, and / or sales development framework
  • 5-years+ experience within product management, sales and / or business Development / or a commercial role with proven commercial success from the medical devices field
  • Track record in achieving challenging results
  • Comfortable with up to 40% travelling
  • Experienced manager (5+ years’ experience in a leadership role, experienced in talent development, performance management and coaching)
  • Energetic, straightforward and performance-driven professional with entrepreneurial spirit and strong marketing and commercial execution abilities
  • Ability to work independently and collaboratively in a matrix environment
  • business fluent English skills, any additional European language is an advantage
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