Description du poste : Description de poste The Product Manager is responsible for defining and implementing country specific commercial (i.e.
marketing and sales) strategies for related products, with a strong focus on digital- and multi-channel stakeholder engagement.
Commercial strategies should be developed in conjunction with the local cross-functional brand leadership team, aligned with global and regional brand strategy and endorsed by local management.
In order to ensure effective implementation of local strategy, the Product Manager is expected to build strong relationships across all relevant stakeholder groups and spend up to 20% of their time in the field.
Chair the product local cross-functional brand leadership team
Lead brand strategic planning, including 5 year forecast
Develop and Implement marketing concepts and operational action plans
Lead digital and multi-channel stakeholder engagement for the relevant franchise products
Lead commercial activities and national and international congresses
Act as primary person responsible for all PR activities surrounding the franchise product portfolio
Ensure appropriate and timely use of market research and competitor monitoring
Drive pre-launch and launch preparations where appropriate
Provide support to logistics in forecasting the products
Maintain good contacts with external stakeholders including various associations and wholesalers
Maintain strong collaboration and exchange with Sales force
Ensure promotional activities are in line with internal SOPs and Code of Conduct guidelines
Manage commercial brand budgets Description du profil : Exigences minimales
A bachelor degree (master preferred) in a related field such as Marketing, Business, or Life Sciences
A minimum of 3-4 years of product marketing experience, ideally in the pharmaceutical industry
Sales experience or management desirable
Near native level of German and fluency in English, French is a strong asset
Proven ability to work across multiple communication channels
Strong project management skills
Proven success in product launch desirable