CRM Project Manager (with Data science experience)
Nestle
Lausanne,VD,Switzerland
vor 31 Tg.

Description

CRM Project Manager (with Data science experience) Potential and purpose and like-minded people Nespresso Switzerland, Lausanne, Switzerland Defined period of time contract : From May to November 2018, act.

Rate 100% The Nestlé Nespresso SA Company is the fastest growing operating unit of the Nestlé Group, the world's leading food, beverage, nutrition and wellness company.

While benefiting from Nestlé's expertise, Nestlé Nespresso is a strategic business unit in its own right, with overall responsibility for its research and development, the supply of its raw materials as well as the production and the marketing of its premium coffee products.

Nestlé Nespresso S.A. pioneered the portioned coffee market to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-

of-home locations, such as restaurants, hotels, offices and luxury retail businesses. To complete our Marketing department, we are currently looking for a CRM Project Manager with Data science experience to drive Direct Marketing Campaigns and Market Strategy through Campaign Management and analyze their performances and efficiency. Key responsibilities

  • Preparation and deployment of marketing campaigns via the Campaign Management Tool (Adobe Campaign)
  • Deliver campaign post-analysis (results vs. control group) including recommendations through database analysis (SQL language)
  • Develop and deliver ad hoc customer-based analyses driving market strategy through database analysis (SQL language)
  • Pre-launch (volumes estimation and forecast) and post-launch KPIs definition of all direct marketing and activations campaigns
  • Initiate, define and implement direct marketing campaigns
  • Define end-to-end and multi-channel customer experience for CRM activation campaigns
  • Suggest different communication approaches, messages or promotions for each type of customer
  • Define customer targets to be contacted and activated during the campaigns
  • Education and experience

  • Degree in Mathematics / Statistics
  • 3-5 years’ experience in Direct Marketing / CRM within a FMCG or Telecommunication
  • Experience in Campaign management and Database analysis (Adobe Campaign, SPSS, SQL language)
  • Fluent in English & French (German would be an asset)
  • Project Management experience would be an asset
  • Show us that you have excellent analytical thinking and a proactive mindset. Your good cross functional as well as your interpersonal relation skills will set you apart from the other candidates.

    If you want to make a difference to our performance, apply at www.nestle.com / jobs in English. The Nestlé Group is the world’s largest food and beverage company with 89,5 billion Swiss Francs in sales in 2016.

    It is present in 191 countries around the world, has 418 factories and its 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future.

    Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favorites.

    Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago.

    Learn more about our Group and reasons to join us on www.nestle.com.

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