CRM Specialist Napapijri
VF Corporation
vor 1 Tg.


The CRM Specialist is responsible for the execution of the CRM strategic transformation, contributing and executing a CRM roadmap to connect with consumers throughout the purchase funnel, from planning to execution, in keeping with the following goals :

  • Grow the integrated consumer database (online and in-store);
  • Identify Customer Journeys to : create a superior engagement experience; personalize content to enhance its relevance;
  • apply automation to be reactive and proactive;
  • Analyze customer behavior to improve the quality of their interactions and identify opportunities of revenue generation;
  • Increase Newsletters’ performance driving traffic to, increasing revenues and Conversion Rate.
  • The CRM Specialist will sit within the Digital Marketing team whose main goals are to engage with the existing community and to search for new consumers through a strong Digital Consumer Communication strategy.


  • Support the execution of CRM strategies to fulfill market needs, ensuring global consistency and local relevancy;
  • Coordinate, execute and optimize email marketing campaigns, collaborating with all Marketing and eCommerce functions to fuel demand for the brand and our products;
  • Integrate Marketing / eCommerce / Retail / Sales / Product feedback to address market needs and improve Go to Market execution;
  • Integrate consumer insights and segment the database to deliver effective consumer led digital campaigns and brand experiences;
  • Apply CRM audiences’ dynamics and insights to other marketing channels and viceversa;
  • Track, report and get insights on CRM marketing performances with reports that have to be translated into actionable and profitable marketing plans;
  • Partner with external agencies, eCommerce, Comms and VF Digital Central Teams to :
  • manage email marketing campaign production and delivery;
  • application of campaign optimization using personalization, A / B testing, and by incorporating industry best practices;
  • monitor performances and KPIs;
  • creating and executing automated marketing workflows, including transactional, lifecycle and upsell messages.

  • 2 years’ experience in similar roles;
  • Solid understanding of CRM and its role in the digital ecosystem;
  • Strong analytical mindset;
  • Knowledge and experience in using CRM platform such as Salesforce Service Cloud and Marketing Cloud; Google Analytics, Excel, Power Point;
  • Proficiency in written and spoken English;
  • Experience on multicountry approach is a plus;
  • Highly organised with a good attention to details.
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