The CRM Coordinator is responsible the execution of CRM and Database marketing strategies, campaigns and tools to connect with consumers throughout the purchase funnel, from planning to execution.
This role requires a strong knowledge of consumer profile and behavior segmentation to drive traffic and increase conversion to our e-
Commerce, mono brand stores and key wholesale partners.
The objectives of this role are to drive traffic, increase conversion rates, improve brand health metrics and MROI across all channels with a focus on e-Commerce.
Support the execution of CRM strategies with Senior Digital Marketing Manager to fulfill EMEA market needs, ensuring global consistency and local relevancy.
Coordinate and execute CRM campaigns and tools, collaborating with all Marketing functions to fuel demand for the brand and our products, across all channels.
Integrate Marketing / eCommerce / Retail / Sales / Product feedback to address market needs and improve Go To Market execution
Integrate consumer insights to deliver effective consumer led digital campaigns and brand experiences.
Track and report CRM marketing performances with weekly and monthly reports to share during the meetings with other colleagues and / or agency
Academic : University Degree, Bachelor or Master level in Business Administration or Marketing
Experience : at least 2 years experience in a CRM role including e-commerce marketing.
Deep understanding of The North Face brand with a passion for the outdoor and athletic industries.
CRM skills : Salesforce Service & Marketing Cloud knowledge are mandatory. Additionally, Google Analytics, Excel, Power point will be used on a daily basis.
Language skills : Fluent in English (both written and spoken). Notions of German, French, Spanish and Italian would be a plus.
Planning and organizing : establishing action plan for self and others to ensure that work is completed efficiently.
Driving execution : Translating strategic priorities into operational reality; aligning communication, accountabilities, resource capabilities, internal processes, and ongoing measurement systems to ensure that strategic priorities yield measurable and sustainable results.
Driving for results : Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals;
tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement.
Contributing to team success : actively participating as a member of a team to move the team towards the completion of goals