Entreprise : Our client is a national broker for insurance services.Description du poste : - Defining the marketing plan for the area including goals, measures, budgets and marketing channels-
Management and further expansion of email campaigns for new users and existing customers- Ownership of the operational SEO project roadmap for the area and implementation of the prioritized measures-
Planning and implementing marketing campaigns via programmatic advertising & other marketing measures, with a focus on the digital performance area-
Developing cooperation ideas and participation in innovation projects- Reporting of marketing performance and ongoing, active optimization of the mix of measures-
Developing recommendations and measures to ensure long-term market success based on market data, forecasts, user feedback, customer satisfaction, etc.
Description du profil : - Higher education in Communication / Marketing or similar- 3-5 years of relevant experience in Digital Marketing-
Knowledge of Online Marketing Channels (SEO, SEA, Programmatic, Email or Social)- Advanced knowledge in web analytics (preferably Google Analytics)-
Experience in Financial Services or Insurance is a strong plus- Fluent German and English skills- Can-do attitude with assertiveness and strong customer focus