We are looking for an outstanding PR Manager to join our Napapijri team in Stabio, Switzerland.
Napapijri was born in 1987 in the shadow of Europe’s highest peak, Mont Blanc, where an Italian entrepreneur gave outdoor apparel a new meaning by combining innovative materials and close attention to style.
As a premium leisurewear brand, we thrive at the intersection of design, sustainability, and innovation, and champion a positive attitude through inclusivity and a ceaseless drive to pioneer the future.
What will you do?
The PR Manager is responsible for developing short and long-term PR strategies, including toolkits to generate qualitative brand and product exposure in line with Napapijri’s global brand strategy.
This role requires a proven track record in project management across internal and external teams, including experience in working with disciplines across the full marketing mix, external PR and creative agencies, and other internal departments such as product and sales.
The objective for this role is to deliver results-oriented strategies and programs that will increase consumer and trade awareness of Napapijri defined brand and product initiatives.
Your main responsibilities will be :
Develop and lead integrated PR & Influencer strategy from concept to activation
Drive and work with PR agencies (x5) to implement PR activities in line with global brand strategy
Steer and lead development of PR tools from concept to activation with compelling story and clear messaging that will help increase brand exposure
Manage PR budget to maximize ROI
Work with media monitoring agency to track PR activities and leverage insights to deliver effective PR strategies
Deliver all developed PR tools and necessary product support (sample and seeding)
Develop and support influencer program (working with media manager)
What you need to succeed?
University or Business School Degree in marketing or communications, Bachelor or Master level
At least 5 years experience in PR and / or Communication
Deep understanding of Napapijri brand with a passion for the fashion / streetwear / premium casualwear industries. An interest in sustainability is a plus
Fluent in English (both written and spoken). Notions of German, French, Spanish or Italian would be a plus
Communication : clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
Cultivating networks : initiating and maintaining strategic relationships with stakeholders inside and outside the organization (e.
g., customers, peers, cross-functional partners, external vendors, and alliance partners) to advance business goals.
Continuous improvement : originating action to improve existing conditions and processes; identifying improvement opportunities, generating ideas, and implementing solutions.
Planning and Organizing : e stablishing courses of action for self and others to ensure that work is completed efficiently
Driving execution : translating strategic priorities into operational reality; aligning communication, accountabilities, resource capabilities, internal processes, and on-going measurement systems to ensure that strategic priorities yield measurable and sustainable results.
Gaining commitment : using appropriate interpersonal styles and techniques to gain acceptance of ideas or plans; modifying one’s own behaviour to accommodate task, situations, and individuals involved.
What's in it for you?
Be part of iconic lifestyle brands
Join a multi brand and multi countries organization to drive you career forward
International and challenging working culture
On site gym offering health and well-being initiatives
After one month, you will receive a discount card with 50% on all VF brands
Subsidised canteen as well as break out areas offering complimentary hot drinks