Brand Manager Voltaren
vor 19 Tg.

Your Responsibilities : Job purpose

Job purpose

To deliver brand(s) sales, innovation sales, market share(s), brand contribution and profit, GrossMargin% and brand equity at least in line with plan

  • Working with the cross functional team & agency network; discover (generate local insights), disrupt (implement / adapt and if necessary, create resp.
  • localise assets) and deliver (execute brilliantly)

  • To manage and deploy A&P spend with maximum ROI throughout entire marketing mix and with strong focus on digital in particular
  • To be aware of category, brand and competitive landscape and performance and to lead response if
  • required : i) own the Brand Forecast in close collaboration with the Demand Planner to ensure supply "on time in full" and ii) drive the pipeline value and progress

  • Aids best practice sharing of plans and initiatives with the brand team in Germany and Austria, to
  • enable efficiencies in planning and asset creation across the DACH country cluster

  • To leverage and motivate the respective cross functional brand team
  • Key responsibilities

  • Full P&L responsibility to deliver brand performance at least on plan
  • Develop 3 year outlook and 1 year plans to deliver brand and equity growth plans appropriate to the brand's position on the prioritization matrix
  • Work with the global teams & full cross functional local teams to access, adapt and implement the appropriate assets in market on time and to maximum efficacy including project managing (New Product Innovation;
  • NPI) launches and activating communications

  • To work with Sales, Finance, Demand / Supply and Expert individuals (e.g. Medical) to ensure a seamless, end to end brand program is being implemented
  • To systematically review multiple data sources to track category, brand and competitor performances, proactively recommending course correction activities if required
  • Key point of contact for agencies for the respective brand(s)
  • To lead accurate and efficient budget deployment
  • To input and shape the volume and value forecast for the respective brand(s)
  • To share opportunities and best practice with Germany and Austria as part of the DACH country cluster
  • Basic qualifications :

  • 2-3 years experience in a similar role / or a junior role
  • Fluent in German and English
  • Bachelor or Master in Business Economics / Commercial Education
  • Preferred qualifications :

  • Media- experience (media plans)
  • Analytical
  • KPI-thinking person
  • Why GSK? :

    At GSK, our mission is to improve the quality of human life by enabling people to do more, feel better and live longer. Our three world-

    leading businesses research and deliver innovative medicines, vaccines and consumer healthcare products. We need a talented and motivated workforce to deliver against our strategy.

    To achieve this, we strive to attract the best people and to create an environment that empowers and inspires.

    Contact information :

    You may apply for this position online by selecting the Apply now button.

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