Over the past three years, Philip Morris International (PMI) has made a dramatic pivot away from the marketing and sales of combustible cigarettes, and moved towards its Reduced-
Risk Product (RRP) portfolio, focusing on its flagship product, IQOS.
This launch of this product is PMI’s step forward to creating a smoke-free future for legal age consumers who continue to enjoy tobacco, but are seeking smoke-free alternatives.
All of this has been accompanied by an organization-wide transformation in ways of working, culture, and strategy, with emphasis on digital strategy.
Working as part of the Digital team at Philip Morris International (PMI), you will be responsible for ensuring all content is SEO-
friendly, working with internal stakeholders to set editorial standards for the global websites, work with audience management to create SEO copy for the different audiences, and overseeing content marketing campaigns worldwide being deployed by local markets.
This challenging yet rewarding role will have a direct impact in commercializing reduced risk products in key markets online, and moving PMI towards a smoke-free future.
This role will work with our global SEO agency, local marketing managers, digital deployment team, and cross-functional content partners to deploy, monitor and optimize content.
This opportunity is based in PMI’s Operations Center in Lausanne, Switzerland and reports directly to the Head of SEO. Responsibilities
This role with interact with local marketing managers, digital deployment team and cross-functional content partners in the Operations Center.
In addition to the manufacture and sale of cigarettes, including the number one global cigarette brand, and other tobacco products, PMI is engaged in the development and commercialization of Reduced-Risk Products ( RRPs ).
RRPs is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking.
We have a range of RRPs in various stages of development, scientific assessment and commercialization.
Because our RRPs do not burn tobacco, they produce far lower quantities of harmful and potentially harmful compounds than found in cigarette smoke.