Regional Consumer Insights Manager
General Mills Inc
Nyon, Switzerland
vor 20 Std.

Company Description

General Mills is among the world’s leading food companies with the mission of Nourishing Lives, through our brands, making our consumers’ lives healthier, easier and richer.

Headquartered in the United States in Minnesota, General Mills, with over $17.8 billion in net sales and more than 41,000 employees worldwide, is the fifth largest food company in the world, marketing a portfolio of dynamic and trusted consumer brands across a wide range of food categories, holding No.

1 or No. 2 market positions in virtually every category in which they compete.

Some of our most known global and regional brands are Häagen-Dazs, Old El Paso, Green Giant, Nature Valley, Pillsbury, Yoplait, Betty Crocker, in addition to strong local brands such as Knack & Back in Germany, Jus-

Rol in the United Kingdom, and Latina in Australia / NZ.

Named One of the Top 100 Companies To Work For by Fortune Magazine, General Mills is also a multi award winning employer across the globe, committed to talent development.

The Europe / Australasia region is the largest business in the International Division and is headquartered in Switzerland.

It has an impressive track record of growth and is the fastest growing food company in many of the markets in which it operates.

The Role :

This role is part of the regional brand development team for a small portfolio of established General Mills brands and has direct contact with local brand teams in markets across Europe and Australia, specifically UK, France, Germany, and Australia.

Works directly with the regional Marketing and R&D teams to turn compelling consumer insights into strategic growth opportunities.

Specifically focusing on :

1. Consumer First

  • Connecting the business to our consumers and helping to understand and interpret their needs via a combination of primary and secondary research
  • Being the voice of the consumer within the brand team, ensuring that any and all decisions (product, pricing, packaging, communications, etc.
  • are made with the consumer in mind

  • Creatively leverage and synthesize the data, resources, and methods available to generate compelling and insights
  • Develop and implement the learning plan necessary to create consumer empathy within the team and deliver required business results
  • 2. Innovation

  • Develop and lead the learning plan for innovation including product, packaging, positioning, competitive review, pricing and other areas
  • Intelligently leverage existing research, trends, competitive intelligence, and other data sources to uncover areas of opportunity and potential growth
  • Leverage experimentation and consumer feedback to develop and refine products
  • Ensure the consumer needs are at the heart of all innovation
  • Monitor performance of products post launch and suggest optimizations if necessary
  • 3. Renovation & Value Creation

  • Conduct testing to understand product performance and uncover areas for continuous improvement
  • Ensure product delivery matches consumer expectations at the best possible price
  • Increase consumer value and drive company profitability
  • 4. Business Expansion

  • Support into Category Vision growth drivers substantiation, channels and geographic expansion
  • 5. Communication

  • Always on learning to inform brand communication inclusive of social listening
  • Consumer learning on remarkable communication development
  • Review of effectiveness of communication activity
  • 6. Functional Responsibility

  • Build productive supplier partnerships and creatively leverage novel methods to achieve innovative & cost-effective solutions
  • Lead and develop superior Insights and learning plans across Europe & Australia managing the brand specific regional insight budget
  • Influence the local, regional and international marketing, insight and business teams to ensure insights are delivered with impact.
  • Liaising with International teams to ensure that insights are shared and to ensure that General Mills Best Practice is instilled, particularly Canada and USA
  • Qualifications

    What sort of person we need :

  • Graduate or graduate calibre with marketing and / or business qualification
  • 5 years in marketing, insights or research within a branded environment
  • Global Mobility to enable career progression
  • Fluency in Business English required, French or German is a plus.
  • Required Skills / Experience :

  • Experience at blue chip FMCG organization (experience in food desired, but not essential)
  • Experience in working in a Matrix organization, preferably in a global or regional role. A balance of local market experience is a plus.
  • Must be able to present complex topics and ideas with the impact necessary to influence senior stakeholders.
  • Strong history of developing consumer empathy. Must enjoy understanding consumer motivations and be able to distill experiences and research to provide impactful insights.
  • Technical Expertise : Must be familiar with a broad range of research tools, both qualitative and quantitative, and have a strong track record of learning and implementing new methods develop business moving insights.
  • Competencies :

    Accustomed to synthesising, building, and credibly telling a story and then taking a stand to deliver this with impact.

  • Data Expertise Comfortable working with a range of data types (sales, survey, social, etc.). Able to distill data from multiple sources into coherent trends and insights.
  • Integrity Is able to command the respect and trust of colleagues across functions and markets and holds integrity at the heart of their actions.
  • Capability development and application : Understands which capabilities and tools are best suited to address business questions Evolves / maintains tool kits to continually better understand the consumer & drive growth.
  • Insights and development application : Consistently leverage existing knowledge to gain insights, apply rigor in critical thinking and quantitative / qualitative analysis to draw out trends, issues, opportunities
  • Discerning must be able to look beyond the surface of consumers words to find true meaning and understand what motivates behavior
  • Develops Self & Others Develop insights that are actionable and inspiring for the Business Team in a way that builds confidence of the team and invites productive discussions and collaboration.
  • Delivers Outstanding Results Has a bias for action and is orientated towards achieving results.
  • Agility must quickly, intelligently, and enthusiastically adapt to the business and team’s ever-changing needs.
  • Influence & Impact - ability to credibly guide internal and external partners (markets and clusters, big or small) into the right direction -
  • links expertise to business strategies resulting in positive business impacts.

  • Consensus Building able to use insights and the actual research process to engage stakeholders and build consensus among groups with differing priorities.
  • Additional Information

    What will you get from us?

    At General Mills, our mission is Nourishing Lives. Our values are our strategy for success and our people are the key ingredients in bringing them to life.

    We offer a very flexible, employee-focused culture with a great work environment where you can be yourself and enjoy what you are doing!

    Some of our benefits include medical insurance up to a certain amount, flexible work schedule, extra holidays, free gym cards and lots of ice-cream every day!

    If you are ready for a new challenge, please click I'm interested below!

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