Working as part of the US Direct & Digital team,reporting to the Head of Owner Loyalty & CRM, you will be instrumental in providing theanalytics of our marketing data sets held within the Marketing Data AnalyticEnvironment (MADE) to provide insights and campaign datasets to activate.
You willalso work closely with the DataStrategist team based in Malmesbury to support the work on the dataset, modelsand algorithms required for growing and enriching compliant quality data forDyson.
You will be key in supporting the successful roll out of a global program : Marketing Analytics Data Environment (MADE), which puts the Owner at the heart of the Dyson business, establishing a data-
driven operating model. The MADE dataset will capture key consumer interactions from source systems (internal & external data sets) to help build and inform the enriched profiles we use to personalize our communications with Owners.
The Associate Manager of Analytics will partner with the Americas Center of Excellence team and internal CRM / OE teams and data providers, leveraging predictive analytics and advanced statistical techniques to drive strategic thought and effective decision making in the region.
This individual will manage analytic initiatives from concept to completion, providing key stakeholders actionable results and insights that help achieve business objections.
Serve as the primary point of contact for key phases of the project from kick-off to presentation of analytic results
Work closely with the CRM Data Analyst, Digital Analyst and in collaborate with the Global MADE Data Services team to manage data logistics, including data transfers, understanding data structures, business rules to enable project execution
Collaborate with Head of Owner Loyalty and US leadership to devise strategic direction, and conduct analysis by qualitatively and / or quantitatively analyzing data / information
Prepare reports, uncover insights and develop business based on data findings, creating compelling presentations that provide actionable insights and recommendations
Manage multiple MADE data projects concurrently to ensure successful completion of analytic projects for the Americas
Develop and maintain relationships with key source feed and other data owners
Support and uphold operational processes to keep MADE operational and to a business agreed refreshed status at all times
Proactively understand stakeholder use cases for data collection and storage to develop the asset on an ongoing basis
Manage the balance of data security, data structures and data usability in line with the company’s procedures
Build, develop and maintain processes to load and transform ad-hoc data to minimize the necessity for one-off, hand-built supplementary processes or workarounds
Work with enterprise architects, security departments and privacy teams for formal approval of any defined solutions
Bachelor’s degree in statistics, economics, mathematics, marketing analytics or business analyst related background
5 years’ experience in analytics field with at least 18 months in digital marketing industry
Hands-on experience using SQL to interrogate data
Excellent knowledge of data and how it relates to marketing activities digital, CRM, media, and social
Advanced level Excel skills
Ability to display data visually, creating powerful presentations which effectively demonstrate the value of the analytic deliverables;
able to utilize BI tools, especially Tableau
Acute attention to detail and deadline focused, QA / QC data and reporting output to ensure accuracy
Must have practical experience working with both first party customer data, 3rd party, media and social data
Must have understanding of privacy and data protection, ideally in a global or multi-national business, but specifically in the Americas
Must have experience working with IT and commercial functions and a working knowledge of big data’ concepts and associated processes, for marketing application and campaign evaluation
Ability to travel
Pick up new activities that fall broadly in the purpose of the role
Fix things that you can see need fixing
Identify problems and find solutions
Proficient in data mining; able to find patterns and trends in data
Additionally, it would be advantageous if you have experience in algorithms for data modelling and working with AWS
Flexible, pragmatic and an excellent communicator
Solid planning, priority setting and project management skills with experience managing multiple projects and resources concurrently
Fluent in Spanish or French beneficial
Dyson US monitors the market to ensure competitive salaries, holidays and retirement plans. Beyond that, you’ll also enjoy profit-
related bonuses and life and disability cover. But financial rewards are just the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops.
And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fueling and realizing ambition.
Dyson is committed to providing reasonable accommodations to individuals with disabilities. If you are interested in applying for employment with Dyson and need a reasonable accommodation for any part of the application process, please send an e-
mail with your contact information, the job number of the position for which you are interested in applying, and the nature of your request to careers.
us dyson.com or call (312) 706-2260. Determinations of requests for reasonable accommodation are made on a case-by-case basis.