Senior CRM Manager Marketing and Communication
Ricardo
Zug, Zug, Switzerland
vor 2 Tg.
source : Jobg8

We're looking for a candidate to fill this position in an exciting company.

  • Define the CRM Strategy and roadmap of ricardo.ch in order to engage our customers
  • Drive the CRM activities based on relevant KPI's and optimize in order to activate, engage and retain our customers
  • In collaboration with our Data Intelligence team analyze our customer database, understand their behaviour, needs and expectations.
  • Define clear customer segments.

  • Identify and coordinate all existing communication channels and tools (marketing messages, transactional emails, service emails )
  • Set up a dialogue strategy over the customer life cycle using adapted channels
  • Define business requirements to improve CRM-tool-environment
  • Refine current set-up and processes in order to automate and personalize communication with customers
  • Set up and implement our multichannel dialog-marketing
  • Define and run customer surveys
  • 3-5 years experience in leading digital CRM strategy for a retailer or a marketplace
  • Experience with customer database segmentation
  • Excellent understanding of Data Management Platforms and marketing automation tools
  • University degree highly desirable
  • Very pragmatic hands-on mentality
  • Strong dedication to deliver results and drive change with a positive can-do attitude
  • Data-driven thinker who makes decisions based on analysis and numbers
  • Enthusiasm, positive attitude and team player
  • Fluent in German and English, French is a big plus
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