As Senior Brand Manager, you will prepare the launch of a new OTC brand in Switzerland, planned for Q2 / 2022. You will be responsible for the business plan development, capabilities assessment, preparation of go-to-market strategies, customer meetings and interaction with medical professionals.
Once the product will have been launched, you will take more responsibility within the growing consumer care portfolio.
A day in the life of a Senior Brand Manager
Assess market situation, develop business plans in Switzerland, clarify, recommend and implement go-to-market strategies
Interact with sales teams, customers and HCPs in order to assure local success of the brand
Be the key point of contact to follow up growth plans with all involved teams, mainly finance, sales, marketing
Coach teams best in class OTC strategies and supports Head of Marketing with identifying new growth potentials / business development projects.
Drive sales strategy based on former OTC sales experience, train and coach sales staff and head of sales
Track local brand performance in comparison with business plans, e.g. through launch tracker dashboard that includes financials & consumer measures
Act as an ambassador of the brand within organization
What will make you successful
Min. 7 years of experience in marketing and sales, ideally gained in OTC / Pharma environment or other highly regulated environment
Proven success in project management across teams and markets in order to launch new products / claims
Strong knowledge of the Swiss market is mandatory
Mother tongue German or French, good level in other language (ability to manage presentations and develop communication materials in both languages) + good level of English
Nestlé is 308,000 employees strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future.
With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries.
We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development.