We are looking for a driven, proactive and service minded Content Marketing Manager to join our Global team. You will be supporting content strategy and production that works to increase Chiquita’s brand awareness and achieves our business goals through campaigns and owned digital platforms.
Your responsibilities will also include maintaining Chiquita’s social media presence (Twitter, Facebook, Instagram, Pinterest, YouTube, etc.
through content production, posting and social listening. We’re looking for a tech-savvy energetic individual who has a passion to translate our brand through relevant and engaging content.
You will drive opportunities to enhance our online brand presence in a meaningful way.
This role requires integration and close collaboration with internal marketing teams, and various content and media partners.
In order to influence content marketing and social plans, this individual will need to stay current with leading trends / memes / influencer capabilities, have a proficiency in Social Media Platforms / offerings and stay informed on what’s hot / clever in the world.
Additionally, this individual needs to be able to respond quickly and in a genuine manner consistent with our brand voice.
Digital and Social Content Creation :
Support the creation and implementation of all content needed for marketing campaigns and owned digital channels (website, social media channels, external campaigns) that reach our customers through all phases of the purchase funnel
Help manage various content production partners and agencies to create a variety of content through photo and video production
Manage copywriting and translation of content for local markets
Social Media Management :
Manage all of Chiquita's social media platforms (Facebook, Instagram, Twitter, Pinterest, Tik Tok and LinkedIn)
Create and manage a content / editorial calendar in collaboration with central and global teams
Use social media platforms and tools to publish content and monitor social conversation
Manage social media giveaways and promotions
Support budget planning and allocation for all the paid posts and promotions
Support local campaigns in Chiquita’s core markets across the globe
Manage statements of work (SOW’s) for external vendors and partners
Identify opportunities that will promote growth on social media sites
Recommend and apply relevant social media techniques, processes and tools to improve overall results and efficiency
Prepare and share regular performance reports
Support community management :
Monitor all social media channels on a daily basis and post / respond to particular topics or in response to other posts / comments
Agency or brand experience in digital and / or social media with a strong focus on campaign and content marketing
Strong understanding of social media channels and community management
Professional experience with a major digital platform (Facebook, Twitter, Instagram, YouTube)
A strong visual eye. Basic photo editing skills preferred; Copywriting experience is a huge bonus. Great sense of humor
Strong communication and presentation skills; has the ability to tell a story from data
Strong writing skills
Demonstrated project leadership and teamwork skills in cross-functional planning and execution
Well-organized and detail-oriented with good time management skills
Systems / Tools :
Strong knowledge of web / digital technologies and services
Proficient in Excel, Power Point and Word; Some knowledge of basic features in Photoshop and Illustrator is a bonus