Ecommerce and / or digital consumer environment experience specifying and measuring customer strategies focused on improving customer acquisition, customer value and incrementality and or reducing customer attrition and churn.
Customer analytics exposure to variety of contact channels (onsite, push, in-app, SMS, digital advertising, call centers, sales reps, etc.
and respective qualification and quantification in customer journey.
Experience utilizing sources of unknown first party data into customer analytics and experience developing customer strategies for recognized and not recognized traffic.
Experience in managing end-to-end analytics projects as well as in leading and developing other analysts or external resources.
Master customer management and direct marketing principles. Master measurement of activities at customer level.
Technical Expertise : (complementary) :
Statistical / analytics tools such as R, SAS, Python, Databricks, Spark.
Databases and data mining SQL, Postgres.
AWS tech stack.
BI visualization tools for reporting and insights such as Tableau and Power BI.
Clickstream data and visualization
About you :
You are an advocate of assessing performance at a customer level.
You are passionate to get hands on data and discover customer insights and value.
You are a strategic thinker with roll-up-the-sleeves attitude and obsessive approach to execution.
You take accountability and feel motivated with opportunity to get things done.
You are comfortable with complex matters, have a planned approach to analytics and can synthetize with ease.
You value an international dynamic environment, relationship with diverse stakeholders, partners and multidisciplinary teams.
Welcome to HP, an innovative US$50bi company which keeps reinventing itself and is #1 in most of its business areas.