Customer Insights & Strategy Senior Data Analyst
Meyrin, Geneva, Switzerland
vor 36 Min.

Responsibilities :

  • Ecommerce and / or digital consumer environment experience specifying and measuring customer strategies focused on improving customer acquisition, customer value and incrementality and or reducing customer attrition and churn.
  • Customer analytics exposure to variety of contact channels (onsite, push, in-app, SMS, digital advertising, call centers, sales reps, etc.
  • and respective qualification and quantification in customer journey.

  • Experience utilizing sources of unknown first party data into customer analytics and experience developing customer strategies for recognized and not recognized traffic.
  • Experience in managing end-to-end analytics projects as well as in leading and developing other analysts or external resources.
  • Master customer management and direct marketing principles. Master measurement of activities at customer level.
  • Technical Expertise : (complementary) :

  • Statistical / analytics tools such as R, SAS, Python, Databricks, Spark.
  • Databases and data mining SQL, Postgres.
  • AWS tech stack.
  • BI visualization tools for reporting and insights such as Tableau and Power BI.
  • Clickstream data and visualization
  • About you :

  • You are an advocate of assessing performance at a customer level.
  • You are passionate to get hands on data and discover customer insights and value.
  • You are a strategic thinker with roll-up-the-sleeves attitude and obsessive approach to execution.
  • You take accountability and feel motivated with opportunity to get things done.
  • You are comfortable with complex matters, have a planned approach to analytics and can synthetize with ease.
  • You value an international dynamic environment, relationship with diverse stakeholders, partners and multidisciplinary teams.
  • Welcome to HP, an innovative US$50bi company which keeps reinventing itself and is #1 in most of its business areas.

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