Developand deploy a hospital channel value proposition in Top 5 EU countries focused on Economic
Decision Makers (Hospital management & leading physician) by identifying key segments and stakeholders, theirmain channels and key messages to reach them
Engage those Economic Decision Makers in multi-channels : Field forces, podium, trade media, digital with the hospital channel value proposition
Support field teams in their capabilities to engage Economic Decision Makers : Training, tools, market intelligence... localized in markets
Develop, test, align and localize a hospital value program aiming at modeling on multiple years TAVI programs growth in terms of financials, investment and capacities to be used in customer engagement.
Identify market readiness, opportunities and needs for a hospital value offering aiming at increasing patients access to TAVI via an Edwards offering in key EU markets and develop a mid-term launch plan per main country with expected results
Define, test and adjust the Edwards core / future offering for such an offering per market, assess the main current and future critical capability needed, identify gaps and develop a plan to integrate those missing critical capabilities
Supportspecific countries on local economic value programs
Across the board eco value topics
Bachelor's degree + >
10 years of work experience
Master's Degree + 5-10 years of work experience
5 to 10 years experience in strategy, hospital program management, hospital strategic financial role or Market Access experience in healthcare (either medical devices, pharmaceutical industries or hospitals)
Strong analytic and project management skills combined with ability to lead execution
Fluent in English, written and verbal. Several European languages a plus (German / French / Italian / Spanish)
Experience in marketing content and / or program development
Excellent performance track record
Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership
Experience working in Global / Regional / Local marketing environment
Must be able to thrive in a fast-paced and dynamic work environment.
Have an established foundation of marketing, business and / or strategic credibility based on integrity and a track record of achievement in delivering on large and / or multiple projects and influencing business outcomes
Consistently pushes self and others to achieve challenging goals and objectives; can be counted on to achieve goals and is both top & bottom-line oriented.
Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team
Domestic and international travel up to 40%