Position Purpose :
In a franchise, provides thought-leadership and enables cross-functional teams (V&AT, GMAT, GPT) in becoming leaders in utilization and generation of RWE and enabling them to leverage RWE in innovative and advanced ways.
Creates and implements uniform excellence standards across franchises for development and reporting of RWE. Focused on priority disease areas and gaps, is responsible for the development of a sustainable innovative and scientifically robust Real World Evidence (RWE) strategy with-
in the Business Franchise. Is responsible for the development of franchise RWE plan with accountability agreed with involved key functions such as GMA, GPA / HEOR, COAR, or DS&E.
Ensures successful implementation of the RWE plan in close collaboration with representatives from above functions. Works closely with franchises in regions and CPOs to enable capability building and sharing of best practices across geographies.
Works with regions and CPOs to develop blueprints for organizing effective local RWE teams in a franchise. This role will be a member of the leadership teams in the Center of Excellence for Real World Evidence, the Franchise Patient Access Leadership Team, and also the Franchise Medical Affairs Leadership Team, and build strong partnerships with both global and local Franchise and Function heads.
Major Accountabilities :
Ensure a broad understanding of the value of RWE to the product value demonstration both globally and locally. Drive and ensure innovative, best-
in-class evidence planning and creation, to maximize value of key development projects, products, and businesses in key geographies.
Embedded within the franchise and a liaison to team members of the RWE Center of Excellence. With the clear objective to deliver scientifically valid evidence and to drive global and local value demonstration.
Where retrospective analysis or existing data is not available, recommend the most appropriate prospective data collection study design and analysis that achieves the objectives.
Is a member of the Integrated Scientific and Operational Review team.