Creative Director Vans EMEA
It was never about waving the brand like a flag, it was always about the people Paul Van Doren
For over 50 years Vans has been about the people that have made the brand Off The Wall . The people that chose this simple canvas shoe and adopted it to express themselves creatively.
At the end of the day it’s not only about the product, it’s what those products mean that make the difference what they mean to those of us who design, manufacture, and market them, and what they mean to you, our Vans family, who affix our personality to your own.
Creative Director Vans EMEA : Become the Newest Member of the Vans Family
Our mission is to empower youth-culture and creative self-expression through action sports, music, and street culture. As regional Creative Director at Vans EMEA, you will uphold the Global Creative Vision, the creative lens through which we execute our marketing strategy, by delivering globally aligned and locally relevant creative assets across all consumer touch points through their journey from awareness to conversion.
You will oversee all creative functions, such as the Art Department, Store Design and Environmental Design, assuring their creative ideas are on strategy.
In this position, you will cultivate the marketing strategy, assuring it gets honed into a sharp creative brief. Your imagination will steer concepts into strategy, making sure all iterations of campaigns are reinforcing strategic messages.
To deliver high quality performance, intimate working knowledge of the brand and market is expected. On a regular basis, you will collaborate with your counterparts in Product & Merchandising to make sure creative delivers on needs for retail, .com and wholesale.
It is essential that you contribute your expertise in electing photographers and creative partners for projects when creating regional content, laddering up to the global strategy and GTM.
You will support the Brand Marketing team in creatively bringing to live Global Brand Platforms and Brand Campaign in line with the global strategy and guidelines.
How You Will Make a Difference :
Maintains a strong partnership between the EMEA and the Global Creative Department through a culture of sharing and frequent touch points.
Develops strong partnerships with key stakeholders in marketing, retail and sales. Owns multiple categories and oversees ongoing, multi season campaigns, understanding their relationship to the overall global marketing strategy.
Delivers globally aligned and regionally relevant assets to support the EMEA distribution matrix and GTM calendar. Works with Integrated team to align creative concepts and executions of all creative output for the Art Department, Environmental Design and Store Design.
Approves photographers, locations, styling, and edits from photoshoots. Partners with marketing counterpart, reviewing the creative brief to assure alignment Aligns concepts with strategy and helps set up presentations to marketing.
Your diverse experiences and background enable you to provide a unique perspective to fuel our global growth. Additionally, you are inclusive and value differing points of view.
You hire, develop and support a team that reflects our global consumer population. Remains current on industry trends and technology.
Skills for Success :
Years of Related Professional Experience : 10+ years.
Educational / Position Requirements :
A minimum of an Associates (2 year) degree in advertising, communication design, or visual arts. A Bachelor (4 year) degree is preferred8+ years design experience in an agency setting or design department is requiredIf no degree is possessed, then 8 10 years related experience in agency setting or design department is required4-
6 years of supervisory experience required
Exceptional working knowledge of Adobe Creative SuiteDeep knowledge of graphic design and typographyFluency in current advertising, design, and fashion trends expectedAbility to steer and motivate a culturally diverse teamStrong communicator, able to inspire and influence
VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, Timberland®, and Dickies®.
Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels.
VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.
VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business.
The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.
VF is an equal employment opportunity / affirmative action employer of minorities, females, protected veterans and the disabled.
VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV / AIDS status, or any other legally protected factor.