Provides leadership on all aspects of development and execution (from Phase III onwards) of commercial strategy for Cosentyx.
Member of the cross-functional Global Brand Team (GBT). Regularly deputizes for Global Brand Director (GBD). Works in collaboration with Global Program Team (GPT) and Country Pharma Organisations (CPO)s to maximize brand value across all customer groups.
Provides effective people leadership in cross-functional teams. Leads and implements the integrated product strategy (IPS), brand strategy plan processes and the life cycle management (LCM) discussions effectively and with a high level of autonomy.
Regularly manages interactions with senior stakeholders independently and maturely.
Drives key commercial processes in alignment with the GBT : leads and implements product strategy (integrated product strategy), competitor readiness and integrated tactical plan.
Develops launch and / or LCM strategy in collaboration with cross-functional teams and Global, Region and Country.
Leads the brand strategy plan processes and the product life cycle management discussions with a high level of autonomy.
Acts as commercial representative in the GPT (cross-functional Global Program Team) to co-lead or lead the commercial part of the GPT.
Member of the GBT : Works closely with key functions and key CPOs to co-create commercial deliverables; drives effective communication and dissemination of deliverables to assigned CPOs and clusters.
Regularly deputizes the GBD when needed and acts as go to person within the Franchise and the cross functional teams.
Leads development of brand strategy across all customer groups and channels. Ensures alignment of Development, Regulatory, Medical, Patient Access, Digital and Patient Relations
Has solid understanding of US, major European, or other large CPO market including access, customer and patient segmentation
Leads commercial deliverables / projects in co-creation with key CPOs
Provides leadership to design and delivery of marketing mix, balancing ROI with brand KPIs
Defines short-term and long-term global tactics (integrated tactical plan) to support brand growth and Life Cycle Management.
Collaborates with CPOs and clusters to ensure wide implementation
Leads the co-creation and launch of new campaigns that appropriately target customer groups including payers. Works closely and effectively with Medical
Designs competitive simulation scenarios (as part of competitor readiness) to identify trends, opportunities and threats (worldwide and in key local markets) for product group and proposes corresponding measures
Drives regular experience exchange and best practice sharing across CPOs to support fast and broad dissemination of key insights, learnings and innovation
Leads digital and innovative projects
Leads brand communication : drives coherent product messaging and communication strategies across customer groups; provides a differentiated winning proposition and brand story flow
Be the primary contact on the global brand team for a group of country brand teams to disseminate GBT outcomes
University degree in Science and / or degree in Business Marketing or Clinical Research.
At least 10 years of operational sales and / or marketing experience with focus on extensive product / brand management including customer facing roles..
Experienced WWABD and / or significant US, big EU country, or large CPO commercial experience.
Effective people leader with proven experiences and track records of people leadership.
Experienced in managing senior stakeholder interactions independently and maturely.
Has successfully and autonomously led IPS and brand strategy plan processes.
Launch experience with new products or major line extensions.
Immunology / Dermatology therapy area experience with biologic medicines is preferred.
Experience in commercial roles in more than one country and / or prior global commercial experience is preferred.
English fluent, additional language is a plus