Marketing Manager Smartwool
VF Corporation
VF International HQ, Stabio , CHE
vor 3 Tg.

Job Ad

We are looking for an outstanding Marketing Manager to join our Smartwool team in Stabio, Switzerland.

You may ask Just who is VF ? . Well, we are the global company behind some of the world’s leading lifestyle brands. Household names such as Vans, Timberland, The North Face, Napapijri, Eastpak and Kipling.

As one of the largest apparel providers in the world, we are passionate about finding great people to join our extended family.

What will you do?

The Marketing Manager will manage all marketing functions and budget at Smartwool EMEA; focusing especially on PR & Media including digital and social media, Grassroots (events), and visual merchandising.

Work closely with the Smartwool Brand and Sales Director to ensure that Smartwool EMEA marketing initiatives are both locally relevant and globally consistent.

Your main responsibilities will be :

  • Determine, execute and implement marketing strategies, plans and tools in the most relevant way for the EMEA market while ensuring consistency with Smartwool’s global vision and objectives.
  • Drive brand development and sales growth in accordance with global marketing & sales strategy and Smartwool EMEA five year strategic plan.
  • Analyze results and provide fully comprehensive reports of Smartwool Marketing activities throughout EMEA.
  • Budget

  • Develop annual budget proposals and expenditure allocation plans; in accordance with the Marketing strategy and allocated budget.
  • Maximise every single investment towards the brand objectives.
  • Regularly analyze and review allocation of marketing budget to ensure results are achieved efficiently.
  • Monitor and report budget on a monthly basis, and be positioned to readily identify spent, committed, and planned status at all times.
  • In-Store

  • Significantly improve visual presence of Smartwool brand within key accounts, increasing coverage, upgrading quality perception and reflecting brand positioning and differentiation from competitors.
  • Provide comprehensive POS support package, liaising with Sales team and, when relevant, key accounts.
  • Execute a method for planning fixture buys on a seasonal basis and manage spend per country and Key Account.
  • Grassroots

  • Identify and engage in at least one event per year that enables Smartwool to engage with target consumers and also aligns with Smartwool characteristics and Brand Promise.
  • Set up event, port all Branding elements to event, liase with participants for seeding.
  • Ensure communication of event to all Smartwool EMEA countries, liaise with Smartwool US HQ to maximize exposure, develop cost effective way to maximize publicity.
  • In collaboration with sales agents, review and determine if Smartwool should participate in small, localized events.
  • Manage all aspects of Smartwool EMEA events and special projects; conceptual creation, logistical processes, legal implications, third party partnerships, implementation and follow up.
  • Media-PR

  • Create Smartwool EMEA media plan. Negotiate best possible rates, positioning and editorial support with media partners.
  • Develop phasing of Media and PR activities for key categories from teasing to launch.
  • Manage PR agencies (if applicable).
  • Develop creative digital and social media initiatives to better connect with our consumers.
  • Potentially develop Smartwool EMEA web site in collaboration with Smartwool HQ.
  • Manage and produce Smartwool seasonal workbook.
  • What you need to succeed?

  • Marketing Degree; Bachelor or Master level
  • Some Marketing management experience
  • Passion for the outdoors (in any capacity / activity) and drive to enable people to do more of what they love outside for longer
  • Passion for Brand-building
  • Excellent writing and communication skills.
  • Experience in working in multicultural teams.
  • Some travel required.
  • Thinking critically, logically and constructively about significant problems. Examining questions from a broad standpoint - not just from one angle.
  • Being able to suggest solutions to problems and recommended courses of action.

  • Fluent in English and one other language. German, French and / or Italian a plus.
  • What's in it for you?

  • Be part of iconic lifestyle brands
  • Join a multi brand and multi countries organization to drive you career forward
  • International and challenging working culture
  • On site gym offering health and well-being initiatives
  • After one month, you will receive a discount card with 50% on all VF brands
  • Subsidised canteen as well as break out areas offering complimentary hot drinks
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