Digital Marketing & Lead Generation Specialist (M/F/D)
Landschaft-Pratteln, CantonofBasel, Switzerland
vor 6 Tg.

Job ID : 32147 Location : Pratteln, Canton of Basel-Landschaft, Switzerland

Why do we need you?

We are seeking a Digital Marketing & Lead Generation Specialist (M / F / D) to take over full ownership and responsibilty for our digital marketing campaigns, with a focus on high-quality lead generation.

Approximately 50% of the campaigns will be focused on the business unit Industrial & Consumer Specialties (ICS). However, it is key to understand each of the business units and what they aim to achieve, so you can channel your efforts and make a measurable contribution to their individual business growth.

Another core task will be to train and develop colleagues globally, in order to improve our digital marketing maturity.

If these challenges excite you and you have gained hands-on experience in these areas, we invite you to think creatively and support us in accelerating our business opportunity.

What will you be doing? You will...

  • plan, execute and optimize multi-channel campaigns as part of the global Marketing Communications strategy
  • develop, implement and manage social media plans to drive awareness, boost visibility and acquire more leads
  • measure and report on the performance of digital marketing campaigns including gatekeeping / qualifying of marketing leads
  • ensure effectiveness content and user experience
  • identify digital trends and insights and propose new digital solutions
  • educate and train marketing and communication colleagues worldwide
  • collaborate with internal global and regional stakeholders as well as agencies
  • What do we expect from you? You...

  • hold a university degree in in Marketing or a related field and / or have gained hands-on experience in digital marketing
  • are highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • are able to develop outbound marketing campaigns and can pave the way for automation
  • not only understand SEO, but you also use it to strengthen your content strategy
  • make use of Google Analytics to identify audience insights and develop meaningful metrics and dashboards
  • utilize your UX know-how to optimize the digital customer journey
  • are fluent in English, both spoken and written
  • It would be an added bonus if you

  • have already worked with Dynamics CRM
  • are fluent in German, both spoken and written
  • What's in it for you?

    You will be given a space to develop ideas, create a significant impact and gain valuable exposure across multiple business units within our global network.

    You will be part of an enthiusastic and hands-on global Marketing Communications team, which means that you will be working closely with colleagues and cultures from around the world, made possible by using communication and collaboration tools.

    We will reward the value you bring to our team with an attractive and performance-based remuneration and excellent employee benefits.

    We look forward to exchanging skills, knowledge and experience to benefit each other.

    Kimberley McCall

    Digital & IT Talent Acquisition Specialist

    Phone : +49 895110-169

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