Global Marketing Manager Travel Retail WW
Coty
Geneva, Switzerland
vor 4 Tg.

THE ROLE

  • Maintain a thorough understanding of the Travel Retail channel, diverse brands, sales objectives and marketing programs
  • Adjust and implement different brands strategies driven by the Travel Retail channel as well as global consumer base in the regions
  • Work with a variety of people from various business and cultural background
  • Strong negotiation and tracking skills as it’s crucial to engage global teams and be sure projects are delivered on time and prioritized
  • Strong analytical skills ability to draw information from diverse and varied sources, synthetize and find meaningful connections to drive the business.
  • Develop excellent communication process with all areas of business and stakeholders
  • Ability to work and coordinate projects in a flexible and fast-changing environment
  • Manage projects and take decisions under tight deadlines and be creative to propose efficient solutions
  • ONSIBILITIES

  • Define brands strategy for the Travel Retail channel, based on global guidelines but adjusted to distribution and regional needs (bridge between global and regional teams)
  • Build innovation calendar and optimize line ups based on Travel Retail consumer needs
  • Leadership on new product development (TR exclusive items), briefing global teams, analyzing financials, to ultimately drive growth in the regional markets
  • Establish forecast files, coordinate forecast process on saleable and GWPs and ensure sales forecasts are regularly updated
  • Perform monthly business analysis for your brands, to be shared with global brand teams, in collaboration with the multifunctional and regional teams.
  • Update key presentations & files e.g., line up files, assortment, marketing presentations (budget, innovation, etc.)
  • Liaise closely with the Visual Merchandising & central Merchandising teams to implement merchandising guidelines to ensure consistency of image, ensuring the brands look best in class in all store environments
  • Ensure the successful launch of new products. Closely monitor brands performance, products launches, execution, sell-in / sell-out qualitative information, market trends and opportunities
  • Maximize brand creative opportunities through finding creative solutions, making sure all executions have been fully approved by Global Brand team and the license
  • Profitability guardian , tracking C1 of innovations and other projects.
  • Spearhead relationships with key internal contacts, with emphasis on effectively influencing and challenging Global Brand teams, providing a sound understanding of the TR marketplace
  • Flexible to any business needs requirements
  • WHAT YOU'LL BRING

    Qualifications / experience

  • Master’s degree in Management and / or Marketing (or related / equivalent discipline)
  • Min 5 year’s Marketing experience in Beauty / Luxury and / or Consumer Goods
  • Previous experience in Travel Retail is a plus
  • Passion for Beauty - Fragrances, Color Cosmetics and Skincare.
  • Ability to lead and direct in a highly matrix organization, across multiple markets and cultures
  • Experience in developing and managing forecasts
  • Excellent presentation, communication and administrative skills
  • Language : Fluent English is a must
  • Office package : Word, Excel, Power Point, Outlook & Internet Explorer
  • Experience with automated reporting tools is a plus (Tableau, MS Power BI).
  • Competences

    Creator Mindset : Proven ability to develop creative solutions, thinking strategically, analytically and conceptually. Solution provider and problem solver, with a pro-active and can do’ attitude.

  • Team Player : Ability to develop effective working relationships, being able to collaborate and influence others, demonstrating integrity and respect
  • Self-starter : Passionate, enthusiastic, thrives on challenges and keeps a healthy attitude under pressure, takes charge of self-development
  • Organized in action : Able to organize own work as well as manage and develop others effectively
  • Constructive networker : Collaborates easily with others and adapts to different working styles. Ability to embrace changes, committed, honest
  • Excellence in execution : Reliable, gets things done on time and takes responsibility for the quality of all deliverables. Attention to details
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