Job titleBrand Marketing Director Vans EMEA(Job Number : R-20190807-0107)DepartmentSales & MarketingLocationStabio1. Live the brand"Off The Wall" since 1966, Vans ® is the original action sports brand.
Vans promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the House of Vans2.
Your ROLE with usVans : Be a Part of the Original It was never about waving the brand like a flag, it was always about the people Paul Van DorenVans is the original action sports footwear company rooted in authenticity and creativity.
Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans’ four pillars : action sports, music, art and street culture.
We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.
At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values.
We aredetermined. We areconnectedto our consumers and to each other. We areinclusive. We areexpressiveandFun. And most of all, we are a family.
Vans is a subsidiary of VF, the world’s largest apparel and footwear company comprised of over 30 brands. We are the leading drivers of retail as our global footwear, apparel and accessory brand is available in 170 countries worldwide.
As we continue to expand, we take great measures in developing and growing our people.Vans is founded on a culture of learning.
We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individual’s pursuit of growth to achieve future goals.
In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.
By joining the Vans family, you will be immersed into an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life.
We live for what we do.Director, Brand Marketing EMEA : Become the Newest Member of the Vans FamilyAs the Director of Brand Marketing you will develop and execute our imperative brand marketing strategy for the entire EMEA region.
Your programs, and efforts will directly result in new opportunities to increase brand affinity and consideration through Vans’ pillars (music, art, action sports, street culture) and products in key EMEA cities.
You will collaborate and partner with various executives throughout the business, including Global and regional Brand Marketing, Product Marketing and Sports Marketing Leaders to activate the brand in EMEA by developing long-term and annual brand marketing plans / strategies / budgets for the region.
You will oversee all action sports and lifestyle platforms (The House of Vans, Vans Custom Culture, ) as well as the EMEA Action Sports team, creating an athlete programming and continuing support around action sports events in the region (Vans Park Series, etc).
Your relationship skills will grow and maintain important collaborations within the art, music, street culture and action sports spaces, providing strategic direction that is driven by a sound knowledge of youth culture marketing and trends.
Additionally, you and your team will oversee all activation for all programming in EMEA, providing best practices and guidance to teams in EMEA local markets.
How You Will Make a Difference :
Program specific KPIs and reporting structure for regional reporting within the GTM process.
You will drive ongoing and active coordination with consumer insights to achieve these goals.
These plans should bring cultures together through music, art, action sports and street culture and they should celebrate the creativity of our consumers.
Create engaging experiential programs across cultural pillars with a digital mindset that reward loyalists and attract new consumers to the brand.