Senior Solutions Marketing
Ciena
Zurich
vor 6 Tg.

Since 1992, Ciena has been driven by a relentless pursuit of network innovation. We believe in a network that grows smarter, more agile, and more responsive every day.

This means that when you digitally interact in your world - picking up the phone, streaming video, texting a friend or loved one your interactions are being enabled by Ciena technologies.

Ciena makes your social / entertainment / business existence REAL.

Your Role

Responsible for driving the go-to-market strategy related to solutions comprised of Ciena’s and our partners’ routing, switching, optical, software, services, and other products and technologies.

This includes implementing market penetration and expansion strategies, strategic partnerships, and external communications related to the marketing of solutions.

Stimulate and support productive partnerships to grow Ciena’s footprint across various verticals and application spaces.

The individual must provide strategic and tactical leadership as an active advocate promoting the value of comprehensive solutions, both internally and externally.

This requires building and maintaining a strong liaison with Sales, Product Line Management, R&D, and the broader Marketing organization.

Your Responsibilities

Strategic :

Support the development and implementation of Ciena’s go-to-market strategy to help grow market share globally by developing comprehensive solutions comprised of Ciena’s and our partners’ portfolios

Execute strategy by building strong cross-functional relationships across the organization

Present solution value propositions to customers, prospects, and Ciena’s partners on a global basis

Collaborate and formulate strategies to foster engagement with customers and partners ultimately leading to growth in mindshare and demand for comprehensive cross-portfolio solutions

Communicate market intelligence and competitive positioning of cross-portfolio solutions

Drive Ciena’s market penetration strategy and develop programs to displace entrenched vendors

Support marketing strategy with press, analyst, events marketing, and lead generation programs

Operational :

Use market, customer, and competitive input to develop the appropriate solutions for the market, and drive its positioning on a global basis into various verticals and application spaces

Build relationships, leads, and influence internal / external customers, as well as external partners

Business deal support, working to solve the business issues Sales teams face to help drive revenue and achieve their stated corporate goals

Support on RFx positioning including competitive, strategic, and tactical considerations

Tactical :

Conduct, gather, and interpret market, customer, and competitor research to identify and capitalize on market trends, challenges, opportunities, and competitor weaknesses

Support Ciena’s presence at tradeshows, industry forums, and analyst events, as required

Provide leadership in the development of Sales / Partner training, readiness, and collateral

Create compelling digital content targeted and written to the specific audiences to create demand for Ciena’s comprehensive network solutions

Liaise regularly with Product Line Management, Sales, Services, R&D, and the greater Marketing team to ensure constant feedback to address market challenges and opportunities in a timely manner

Minimum Qualifications

Intermediate understanding of routing, switching, optical, and virtualization technologies

Proven track record of working in a team-oriented environment while leverage remote resources

Proven track record of presentation, interpersonal, and communications skills (internal and external)

Proven track record of proficient writing skills for creating / editing meaningful content for specific audiences via blogs, white papers, presentations, success stories, and case studies.

Successful experience and innovation in developing business / marketing plans and collateral

Successful experience in or working with Sales, Marketing, PLM, and R&D

Proven success in bringing network technologies and solutions to market is a major plus

Takes initiatives and proposes innovative network / business solutions, out-of-the box thinking is key

Team player who works well with customers, analysts, partners, and cross-functional colleagues

Strong organizational skills and ability execute or drive deliverables and initiatives to closure

Strong sense of ownership to manage deliverables effectively across a multi-functional team

Flexible individual capable of handling multiple tasks with minimal supervision

Possess a passion for winning and is driven to succeed or excel in one’s career

Willingness to travel to customer meetings and industry tradeshow support, as required

BSEE / MSEE or equivalent, with MBA preferred, and / or relevant work experience an asset

About Ciena

Ciena is a network strategy and technology company with a passion to provide an experience, to you and our customers that is as rewarding as the outcome.

We attract the best and brightest those with outstanding talent, motivation, and the right attitude to contribute to our success.

Our culture balances our openness and informality with professionalism and trust and is built on the foundation of our core values : Customer First, Integrity, Velocity, Innovation, and Outstanding People.

Ciena enables everyone to have a voice and a network that supports them while on the journey to discovering their passion and purpose.

We trust each individual to do what they can to reach their full potential and make an impact on the business, whenever, wherever they are in the world.

With Ciena’s highly innovative, forward-thinking business practices, we reward people for pushing the boundaries. Unlock your potential at Ciena!

Being You Ciena

As part of our commitment to diversity and inclusion, we want to foster an environment that values and respects all individual’s strengths, perspectives, ideas, and ability to meet the needs of our customers globally.

Ciena values the diversity of its workforce and respects its employees as individuals, regardless of race, ethnicity, religion, gender, age, national origin, disability, sexual orientation, veteran or marital status or any other category protected by applicable law.

We do not tolerate any form of discrimination.

Ciena is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

If contacted in relation to a job opportunity, you should advise Ciena in a timely fashion of the specific accommodation measures required for you to be assessed in a fair and equitable manner.

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