Analyst Digital Performance
PHILIP MORRIS INTERNATIONAL MANAGEMENT SA
Lausanne, Switzerland
vor 31 Tg.

We’ve built the world’s most successful cigarette company, with the world’s most popular and iconic brands.

Now we’ve made a dramatic decision.

We will be far more than a leading cigarette company.

We’re building PMI’s future on smoke-free products that are a much better choice than cigarette smoking.Our company is changing dramatically.

Be part of the biggest transformation in the history of our company.

You can be part of a truly dynamic worldwide team dedicated to a bold new vision. You are not only passionate about data, but you are also a data Chef!

Your specialty is premium service on digital performance frameworks design; with a sensibility on data quality excellence delivery.

You aim to only serve the best digital measurement sets that organizations can rely on.

And of course, you can offer fine intelligence on digital data because that’s part of the menu!

If this is your taste, we will offer an environment to build the most exciting data restaurant and a professional team to help achieve stars.

You will be part of the Enterprise Analytics Business Intelligence in RRP (Reduced Risk Products) of Philip Morris International in Lausanne, Switzerland.

Your role will be to support a cross-functional digital performance team to globally deploy a complete measurement framework and analytics after sale service.

You will become the privileged contact with the markets and the analysts.

Specific responsibilities :

Great understanding of Google Marketing Platform (Google Analytics 360, Google Tag Manager, Campaign Manager) to deploy digital performance assets for analytics end-

user. Support markets for digital channel measurement and campaign tracking. Testing :

Bring organization to high standards in terms of analytics validation and reduce issues fixing delays.

Guarantying :

Responsible for the data validation final cut.

You deliver the most reliable data sources to organizations, you log data issues and organize rescue plan.

Spread a data insurance process with Implementation teams to minimize upcoming discrepancies Measuring :

Involved in multiple cross-functional collaborations with business to build valuable measurement plan.

Reporting :

Convert every measured action into a marketing reporting material, and inspire colleagues to adopt measurement best practices and an analytics-driven approach.

Highlight outcomes with data, especially conversion optimization to enhance the effectiveness of campaigns and digital touchpoints Empowering :

Participate in market engagement with training material creation and analytics community animation Transform data to learnings and train people on visualizations tools (Tableau, Google Data Studio).

Knowledge transfer is the objective Build attractive documentations and playbooks for helping the organization to onboard on analytics and reporting.

Support BI adoption within a digital analytics community.

Animate digital marketers, challenge teams, share about cases and learnings and create a center of excellence for business intelligence.

Make the existing knowledge fluid, communicate on documentation and all insights around the organization. Help surrounding teams to convert new requests coming from markets into actionable tasks Spreading :

Helping enterprise data to export all Google stack data within separate data warehouse Data Protection :

This new role will also become the legal interface for GDPR and Data protection Requirements :

Strong experience in digital analytics Impeccable abilities for Digital measurement plan building, from business requests to tracking solution design Proven previous Google Analytics 360 & Google Tag Manager deployments with global instances, including web and mobile.

Must be able to demonstrate technical analytic capabilities and use of Google Tag Manager and Google Analytics (ideally Google Analytics 360) Excellence in data testing for reliability.

Must show a highly precise process for tracking testing Advanced understanding of campaign tagging and naming convention Certificates in Google Analytics Academy is preferred Experience with data quality framework.

Use of JIRA & Agile methodologies is preferred A natural communicator, in English first environments Must be proactive, motivated, highly organized and a self-

starter Philip Morris International :

Building a Smoke-Free FuturePhilip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-

free future and ultimately replace cigarettes to the benefit of adults who would otherwise continue to smoke, society, the company and its shareholders.

PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine containing products in markets outside the U.S.

PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke.

Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-

free products meet adult consumer preferences and rigorous regulatory requirements.

PMI's smoke-free IQOS product portfolio includes heated tobacco and nicotine-containing vapor products.

As of September 30, 2018, PMI estimates that approximately 5.9 million adult smokers around the world have already stopped smoking and switched to PMI’s heated tobacco product, which is currently available for sale in 43 markets in key cities or nationwide under the IQOS brand.

For more information, see our PMI and PMIScience websites. PMI is an Equal Opportunity Employer As with many countries, Switzerland has immigration restrictions which will impact the possibility for non-

nationals to work in the country.

Profiles required for this position may not being specific enough to justify the recruitment of a person outside of Switzerland or countries having agreed upon free movement with Switzerland, please note that in this case a valid Swiss work permit or Swiss or EU-

25 / EFTA citizenship is required to apply for this position.

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