Digital Marketing Manager (m/w) 100%
Franke
Aarburg, CH
vor 2 Tg.

Franke is a world leading provider of products and solutions for residential kitchens and bathrooms, professional foodservice, coffee preparation and semi- / public washrooms established in 40 countries.

At Franke, we want to make everything we do wonderful - from what we manufacture and design, to the way we deal with our partners, customers and each other.

Franke Coffee Systems is a world leading provider of comprehensive coffee solutions for out of home coffee preparation. The product range comprises superautomatics, semiautomatics and brewers.

Delicious coffee makes life more wonderful!

This is a fantastic career opportunity for an ambitious person who thrives together with us for more customer-centricity.

Help us understand how customers .... Gain relevant customer insights and define possible activity fields by using tools and technology .

  • internationally and according to market differences.
  • Key responsibilities

    Lead all Digital Marketing initiatives and activities and in alignment with the Head of Global Marketing

    Lead the Junior Digital Marketing Manager and support this function to enhance skill set and knowledge

    Lead the development and execution of a new web journey for Coffee Systems (incl. customer journeys analysis) and maintain this new platform on a proactive and engaging level

    Ensure the flawless setting-up, execution and performance-controlling of customer activation strategies alongside value propositions, growth hypothesis, specifically set-up campaigns and KPIs

    Leverage emerging platforms to identify and engage with known and new audiences

    Facilitate internal resources with validated consumer insights in order to shape and strengthen integrated Marketing & Sales processes

    Design and implement multi-channel marketing campaigns for specific customer segments (incl. reporting)

    Lead generation : from brand awareness to acquisition (lead generation), trigger setting (CTA), conversion funnel management, lead capturing & nurturing

    Touch point management

    Key qualifications

    University degree with a major in marketing or similar

    At least 5 years’ experience in digital marketing and marketing automation in B2B environments with demonstrated success defining a digital strategy and building multi-channel marketing capabilities

    Profound expertise in defining and executing inbound marketing tactics (owned, paid, earned)

    Deep expertise in publishing and distributing target audience specific content

    Highly experienced with developing goals and campaigns to drive lead generation, acquisition, user engagement, and brand awareness

    Highly qualified in analyzing digital customer and competitor data sets and drawing insightful conclusions for future strategies from the data

    Strong communication skills in English (business proficiency) and German

    Profound analytical capacity, inquisitive, data driven, works hypothesis driven Strong customer focus and service mindset to support external and internal stakeholders

    Flexible, adaptive, eager to learn, proactive

    Ready to apply? Make your mark. Join us

    We offer a thorough introduction as well as a variety of tasks with a high degree of independence in an innovative company.

    Timo Bantle, HR Manager, is looking forward to the first contact with you. Please apply using the "Apply" button below. Thank you very much.

    Franke Kaffeemaschinen AG

    Franke-Strasse 9

    4663 Aarburg, Schweiz

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