SENIOR MANAGER PR
Swarovski
Zurich area, Switzerland
vor 20 Tg.

An attractive work place at our Consumer Goods Business (CGB) and Finance and Administration (F&A) Headquarters with about 500 employees.

As a Senior PR Manager, you will be responsible for building coherent plans and execute the PR as well as influencer strategies and their content.

You will also support omnichannel department for the definition, implementation and measurement of their local PR executions.

In this position, you will be reporting to the Director BTL Communication.

WHAT YOU CAN EXPECT

Your main duties will include the following :

  • Define and execute global PR strategy
  • Develop activations to carry out strategy and provide input on event execution for PR
  • Develop tools / guidelines for markets to enable and guide
  • Manage external agencies (e.g., PR agencies, production agencies)
  • Generate and continually improve PR reports to ensure optimal ROI tracking (including management of external agencies)
  • Maintain talent contracts, ensuring all stakeholder input is considered (e.g. POP usage)
  • Manage seasonal / program talent pool
  • Serve as key contributor for social and digital content development
  • Establish effective tracking methodology and monitoring in coordination with social media team, in order to continually track impact and report results (ROI)
  • Manage and maintain up to date profiles and media schedules of internal spokespersons (e.g. Executive Board members)
  • WHAT WE EXPECT

    A motivated, team-oriented talent, who brings along the following background :

  • Higher Education Degree (ideally in Journalism, Communication, language studies and / or practical training in Journalism, Economics or Business Administration)
  • At least 5 years’ experience in a similar position
  • Experience both from global PR agency and multinational corporate environment preferably in the fashion or luxury industry
  • Exceptional communications skills in English (comparable to native skills), both written and oral including copy-writing experience
  • Ability to interact effectively with both executives and all levels within the organization
  • Analytical thinking combined with the willingness to come up with innovative solutions
  • Ability to work in a virtual, matrix organization
  • Excellent understanding of branding in the jewelry and luxury industry
  • Capability to secure continuity of excellent content quality
  • Open-mindedness, passion and ability to work both independly and in a team
  • High identification with company culture and requirements regarding employees
  • WHAT WE OFFER

    Would you like to make a sparkling contribution and support our values by being imaginative, vigorous, passionate and responsible?

    Does this sound like you? If so, we look forward to receiving your online application.

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