Marketing Operations & Analytics Specialist
Locatee
Zürich, Switzerland
vor 6 Tg.
source : Experteer

Location : Zürich,Zurich,Switzerland Are you an experienced B2B marketing operations and automation wizard, tech savvy and with a love for data?

Ready for a new challenge in a leading Swiss SaaS start-up with global growth track-record? Then apply now and become part of our mission!As Locatee’s Marketing Operations and Automation Specialist, you’ll turn data into actionable insights and accelerate our Inbound and ABM lead generation programs via digital channels and marketing automation technology.

You’ll leverage internal and external data to help us identify our targets and the best way to reach out to them. Ultimately, you’ll measure our progress towards Sales & Marketing goals and communicate this progress with dashboards and reports.

This role lives in the intersection of Marketing and Sales and reports directly to the Head of Marketing. A successful candidate will be joining a dynamic and fast-growing team to build a robust digital demand generation engine in collaboration with sales, product, content, and events marketing.

Locatee has an ambitious growth plan which represents an opportunity that allows employees significant autonomy, a wide breadth of responsibility, and the chance to grow their career and make big decisions in marketplaces with vast potential.

What you will doLeverage internal and external data to better understand our target market, ultimately increasing conversion rates across the funnelSegment the data & coordinate ABM, emailing and outreach campaignsReporting : Analyze and interpret results from inbound and outbound campaigns and share actionable insights with key stakeholders to drive continuous improvement within the company.

Own our Inbound Marketing & CRM system (Hubspot) : ensure the quality of the data, automate lead nurturing workflows and ensure processes are followed.

Automate lead qualification and ensure the sales team focuses on the right, duly qualified, leads Contribute to the success of the marketing team by contributing with best practices, creativity and new innovative ideas.

What you bring3+ years working in marketing automation / marketing operations (Hubspot preferred)Proven track record in digital marketing (B2B preferred) and / or lead generationProcess oriented and deep knowledge of Marketing automation best practices and KPIs.

Affinity for technology and a great understanding of campaign strategy / development, messaging, customer segmentation, deliverability and AB / multivariate testing.

Excellent quantitative and analytical skills. Must love data and be good at driving learnings.Detailed knowledge of email regulations, best practices and compliance.

Excellent communication skills in EnglishA problem-solver mindset.Positive, people-oriented, and energetic attitude.IT knowledge and knowing how to play around with APIs is a plus.

Why you should work with us You make a difference , your contribution is visible and we like to celebrate achievementsThe chance to work in an English-speaking environment with room to grow in a dedicated, passionate, expert and experienced team that cares for each other Work on cutting-edge big data analytics technology for the largest organisations worldwideThrough a flat organisation we encourage innovation, ownership and open communication so that everybody feels engaged in the dynamic of the groupA lot of independence and responsibilityAn inspiring and modern working environment in Zurich (you'll love our plants & trees, the hammock, standing desks, quiet zones, couches,.

  • We live diversityFlexible work from home or at the officeOptimise you work-life balance and work from abroadContinuous learning through our Locatee AcademyRegular team events, after-work beers and much more, we never miss out on fun!Fresh fruits basket, homemade cakes, free tea, coffee & snacksWho we areLocatee is the leading workplace analytics solution that empowers leaders and managers to make fact-based decisions about their corporate real estate portfolio by transforming complex data into space utilisation insight.
  • Our mission is to create a work environment where people love to work. This is not only our working culture but also what we want our customers to reach thanks to Locatee.

    Our fantastic diverse team consists of over 40 people with strong backgrounds in Product, Computer & Data science, Business Development, Marketing and Human Resources.

    If this sounds exciting, please hit the Apply button. Charlotte and the team are looking forward to hearing from you!Apply to this job

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