Brand Marketing Advisor Sea-Doo
BRP
Lausanne, Switzerland
vor 4 Tg.

LIFE AT BRP

At BRP, we have a visceral connection to our consumers, one created from a shared passion for the Ultimate Ride. Our teams have a unique ability to develop market-shaping products and services that move people physically and emotionally.

Distributed throughout more than 100 countries, our product line-up includes Ski-Doo and Lynx snowmobiles, Sea-doo watercraft, side-by-side all terrain vehicles, Can-Am Spyder roadsters, Evinrude marine propulsion systems, marine propulsion systems and motors for Rotax karts, motorcycles, and small planes, as well as a full line-up of parts, accessories, and clothing.

  • Our 14’000 employees make up a big family of diverse cultures who all share a common value : innovation. Our people are passionate and qualified;
  • by joining BRP, you will evolve at the heart of an experienced team that will welcome you with open arms.

    WHY JOIN THE TEAM?

  • Be a part of a fast paced and challenging environment.
  • Work with a team of dedicated and passionate people.
  • Join the company which offers an outstanding environment that gives play to your drive for innovation and self-initiative every day.
  • YOUR KEY RESPONSIBILITIES

    BRP is leader in the world of powersports vehicles and propulsion systems built on over 75 years of ingenuity and intensive consumer focus.

    Sea-Doo is one of our iconic and distinctive brands as well as a clear industry-leading product on personal watercraft market.

    Within the marketing team, the Brand Marketing Advisor Sea-Doo will play an instrumental role to lead the brand in building the regional strategy, developing regional marketing & communication & digital tools, executing the Go-To-Market plan and capturing new growth opportunities.

    The responsibilities are :

    Brand and Product strategy (20%) : Develop an annual marketing plan supporting the regional strategic priorities, and the achievement of the sales and profitability targets

  • Build regional brand strategy and related Go-To-Market plan
  • Contribute to the definition of the brand portfolio strategy
  • Support the yearly line-up pricing process
  • Participate to the yearly Market Trend Update (MTU) exercise
  • Feed the marketing strategy with strong consumer insights
  • Take the lead in synchronizing the new product launches for maximum impact
  • Retail Activation (20%) : Lead the definition, coordination and implementation of an agile retail strategy enabling to reach sales objectives

  • Ensure a tight monitoring of retail dynamics and performance
  • Build retail programs recommendations supported by data and financial analysis
  • Lead the implementation of the retail activation plan in collaboration with Retail Operations division
  • Lead media investments & communication tools development to create impactful communication plans & tactics
  • Go-To-Market Plan Execution (60%) : Implement the tactical initiatives defined in the marketing plan, ensure a tight coordination and execution with the markets, and measures results and ROI

  • Supervise the execution of the GTM plan for both units and accessories
  • Take the lead in deploying brand awareness & content creation campaigns
  • Develop effective digital & social media strategies supporting the brand & product positioning.
  • Define the relevant CRM strategy for the brand
  • Build the required set of communication tools (off and on line) to promote the brand
  • Contribute to the definition of the shows, events and PR strategies and support with the execution
  • Work with the mindset to offer the best marketing value proposition to our business partners
  • Optimize the support level to"non key countries" and distributor markets
  • YOUR QUALIFICATIONS AND SKILLS

  • Bachelor in Marketing or Business Administration
  • 5 to 7 years imperative experience in marketing & brand management
  • Strong & proven experience of media planning, digital marketing, social media and CRM
  • Experience with dealer network distribution model is a plus
  • Fluent in English - other language skills a plus
  • Analytical capabilities with a strong business acumen connecting the dots between marketing and sales
  • Able to operate in an international matrix organization
  • Ability to convert strategic thinking into actionable & measurable tactics
  • Accountable and autonomous, team player
  • Drive and leadership, ability to influence and convince
  • Organized, accurate, and results oriented
  • Entrepreneurship spirit not scared to challenge and think out of the box
  • Solid communication skills to manage frequent interactions with Global and markets
  • This position is based in Lausanne, Switzerland and requires around 20% of travel time.

    This position is eligible to the BRP Employee Referral Program.

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