LIFE AT BRP
At BRP, we have a visceral connection to our consumers, one created from a shared passion for the Ultimate Ride. Our teams have a unique ability to develop market-shaping products and services that move people physically and emotionally.
Distributed throughout more than 100 countries, our product line-up includes Ski-Doo and Lynx snowmobiles, Sea-doo watercraft, side-by-side all terrain vehicles, Can-Am Spyder roadsters, Evinrude marine propulsion systems, marine propulsion systems and motors for Rotax karts, motorcycles, and small planes, as well as a full line-up of parts, accessories, and clothing.
Our 14’000 employees make up a big family of diverse cultures who all share a common value : innovation. Our people are passionate and qualified;
by joining BRP, you will evolve at the heart of an experienced team that will welcome you with open arms.
WHY JOIN THE TEAM?
Be a part of a fast paced and challenging environment.
Work with a team of dedicated and passionate people.
Join the company which offers an outstanding environment that gives play to your drive for innovation and self-initiative every day.
YOUR KEY RESPONSIBILITIES
BRP is leader in the world of powersports vehicles and propulsion systems built on over 75 years of ingenuity and intensive consumer focus.
Sea-Doo is one of our iconic and distinctive brands as well as a clear industry-leading product on personal watercraft market.
Within the marketing team, the Brand Marketing Advisor Sea-Doo will play an instrumental role to lead the brand in building the regional strategy, developing regional marketing & communication & digital tools, executing the Go-To-Market plan and capturing new growth opportunities.
The responsibilities are :
Brand and Product strategy (20%) : Develop an annual marketing plan supporting the regional strategic priorities, and the achievement of the sales and profitability targets
Build regional brand strategy and related Go-To-Market plan
Contribute to the definition of the brand portfolio strategy
Support the yearly line-up pricing process
Participate to the yearly Market Trend Update (MTU) exercise
Feed the marketing strategy with strong consumer insights
Take the lead in synchronizing the new product launches for maximum impact
Retail Activation (20%) : Lead the definition, coordination and implementation of an agile retail strategy enabling to reach sales objectives
Ensure a tight monitoring of retail dynamics and performance
Build retail programs recommendations supported by data and financial analysis
Lead the implementation of the retail activation plan in collaboration with Retail Operations division
Lead media investments & communication tools development to create impactful communication plans & tactics
Go-To-Market Plan Execution (60%) : Implement the tactical initiatives defined in the marketing plan, ensure a tight coordination and execution with the markets, and measures results and ROI
Supervise the execution of the GTM plan for both units and accessories
Take the lead in deploying brand awareness & content creation campaigns
Develop effective digital & social media strategies supporting the brand & product positioning.
Define the relevant CRM strategy for the brand
Build the required set of communication tools (off and on line) to promote the brand
Contribute to the definition of the shows, events and PR strategies and support with the execution
Work with the mindset to offer the best marketing value proposition to our business partners
Optimize the support level to"non key countries" and distributor markets
YOUR QUALIFICATIONS AND SKILLS
Bachelor in Marketing or Business Administration
5 to 7 years imperative experience in marketing & brand management
Strong & proven experience of media planning, digital marketing, social media and CRM
Experience with dealer network distribution model is a plus
Fluent in English - other language skills a plus
Analytical capabilities with a strong business acumen connecting the dots between marketing and sales
Able to operate in an international matrix organization
Ability to convert strategic thinking into actionable & measurable tactics
Accountable and autonomous, team player
Drive and leadership, ability to influence and convince
Organized, accurate, and results oriented
Entrepreneurship spirit not scared to challenge and think out of the box
Solid communication skills to manage frequent interactions with Global and markets
This position is based in Lausanne, Switzerland and requires around 20% of travel time.
This position is eligible to the BRP Employee Referral Program.