Your scope of responsibility covers building awareness by developing and executing on marketing strategies to meet consumer needs and support profit improvement
You will be in charge of establishing promotional campaigns to increase product and brand awareness in external markets
You will communicate and cooperate with the creative team for the development of briefs and projects in order to achieve the objectives for all advertising and public facing communications, including print, digital, and video assets
In this position you will establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
In addition you will be responsible for the analysis of customer insights, consumer trends, market analysis, and marketing best practices improving the strategy
You will interpret Data analytics in order to extract key insights for future campaign development, and you will provide proposal and recommendations on tactics
You will present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
You will also conceive suitable sales collateral in cooperation with sales teams and individually organize medium to large scale events
You have successfully completed your studies in the marketing field (B.Sc. / M.Sc.) or you have obtained your Federal Certificate of higher vocational education and training in marketing
You have a significant experience in marketing and communication field in a similar role, preferably in an international industrial company
You possess fluent proficiency in English and German, whereas good knowledge in French is an advantage
You are familiar with MS-Office, you have experience using InDesign / Photoshop and you have a pronounced affinity to digital solutions in general
You are an open minded and pleasing person whit a proactive and creative way of working. In addition, your personality is characterized by high flexibility and capacity for organization
Can we inspire you to take on a responsible position in a dynamic and independent family business? We offer you room for ideas, a secure job, modern and family-friendly employment conditions such as flexible working hours, home office, a company restaurant, training opportunities as well as many benefits.
The workplace is located in Bulle, surrounded by the wonderful nature of the Gruyère region. Start planning your personal and professional development with us.
In order to ensure a fair application process, we cannot accept applications by post or email.
Have we awoken your interest? Then we look forward to receiving your online application. If you have any questions, please contact Philipp TSCHUDI at : +41 26 913 31 11.
Liebherr - One Passion. Many Opportunities.