Pneumococcal Disease remains an important cause of disease and death in infants and adults worldwide. Merck has a rich heritage in pneumococcal disease and vaccines (PNEUMOVAX® 23) and a strong pipeline of novel pneumococcal conjugate vaccines.
The Pneumococcal Vaccines Franchise is positioned for market leadership over the course of this decade and an important reflection of our mission to save and improve lives around the world.
The Global Marketing & Scientific Strategy Lead for Pneumococcal Vaccines is responsible for developing the strategies and relevant marketing initiatives to drive scientific advocacy for our company's current inline and future pipeline pneumococcal conjugate vaccines in adult and pediatric markets.
This critical role will focus on pre- and post-launch disease state education and market development, and will interface with internal stakeholders, including headquarters, regional and country Marketing, Global Medical & Scientific Affairs, the Center for Observational and Real-World Evidence (CORE), Medical Education, Learning and Development, and Global Digital Content Team.
External stakeholder engagement will include, but not be limited to Key Opinion Leaders, medical education providers and content development agencies.
Key Roles & Responsibilities
Lead Global Pneumococcal Vaccines Scientific Marketing Strategy
Understand the competitive landscape and lead development of a scientific strategy that differentiates our company's vaccines
Engage international and regional country stakeholders in market and content development
Represent global franchise team with planning and execution of scientific, including by not limited to scientific strategy, negotiation & budget
Represent global franchise team in concert with global public policy team to advance strategic objectives and deepen relationships with external stakeholders
Represent global franchise team with Learning and Development and ensure development of internal commercial educational resources aligned with Franchise narrative and approval / launch timelines
Lead and engage in general global marketing initiatives to support brand and market development efforts
Lead Global Medical Education Content Strategy and Execution
Lead tactical development and approval of medical education content across relevant channels, in partnership with internal and external subject matter experts
Engage external Medical Education agency partners to develop impactful, evidence-based medical education content for external stakeholders
Identify and engage optimal next generation and digital medical education content partners
Plan and develop strategic and tactical content for annual medical congress and symposia
Identify innovative digital approaches and channels to deploy medical education content in an integrated omni-channel approach
Serve as Therapeutic Area brand ambassador by supporting development and execution of KOL engagement strategy and plan, in partnership with key internal cross functional partners
Own and Manage Franchise Medical Marketing Budget
Oversee annual medical marketing budget on behalf of global marketing team
Serve as primary point of contact for, and appropriately fund content development efforts of Internal Promotional Medical Education Center of Excellence team
Collaborate Cross-Functionally and Empower Franchise Objectives through Teamwork Excellence
Engage with Promotional Review Team (PRT) to seek input on initial program concepts and secure approval of medical education content
Partner with internal, cross-functional scientific colleagues and teams across Health Outcomes, Medical & Scientific Affairs, Market Access & Policy
Partner with key internal scientific cross functional colleagues and teams across Health Outcomes, Medical & Scientific Affairs, Market Access & Policy
The position is based out of Upper Gwynedd, PA, reporting to the Global Commercial Lead for the global pneumococcal vaccine portfolio.
Required : BA / BS
Preferred : MBA, PharmD
Required Experience & Skills
Minimum of five (5) years’ combined experience in Marketing, Sales, Strategic Planning, or Market Research
Aptitude for building a deep understanding of the science related to pneumococcal vaccines
Strategic and innovative thinker
Strong collaboration, including cross-divisionally with colleagues from Medical Affairs and Health Outcomes (Center for Observational and Real-World Evidence CORE ), Promotional Review Team (PRT) and Global Digital Content, among others
Strong verbal and written communication skills
Strong organizational and project management skills
Life-long learner with focus on personal and team professional development
Results-driven and self-motivated
Entrepreneurial mindset and ability to lead with minimal supervision once strategy & plans are approved
Proven ability to successfully drive results while demonstrating the highest standards of ethics and integrity
Preferred Experience & Skills
Vaccines and / or pneumococcal vaccines experience is a plus
Track record of global and US marketing, demonstrated cross-functional collaboration a plus
Demonstrated understanding of adult learning strategies
Medical / Scientific communication agency experience
Passion for deploying innovative, best practice communication approaches
Our Human Health Division maintains a patient first, profits later ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.