Team Leader Social Media
Swatch Group- Test
vor 1 Tg.

The company

Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watchmaker and one of the world's most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit.

Today Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of sports with its commitment to snowboarding, freeskiing, surfing, beach, volleyball and mountain bike slopestyle.

Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.

In order to reinforce the Brand Communication team at its Headquarters in Biel / Bienne, Switzerland, SWATCH is currently searching for a

Social Media Team Leader (F / M) 100%

Job description

In this position you will lead the Social Media Team coordinating all Social Media activities worldwide. You will be responsible for the management and development of our social media channels to support Swatch Digital Marketing strategy, increase our customer’s engagement and provide thought-leadership on best social media practices and next-generation digital trends.

Main responsibilities will include :

  • Define the global social media strategy and guideline and manage contents, communities and investments across Instagram, Facebook, Twitter, Pinterest, YouTube, Snapchat, WeChat, Weibo, etc. accounts worldwide
  • Manage the social media ecosystem and all social media channels
  • Create and coordinate social media concepts and engaging activations for the Swatch community
  • Create and grow the community that turns existing Swatch fans into advocates of Swatch
  • Manage the day to day activities of social media management including sourcing content (in conjunction with our Content team), executing campaigns, and analyzing performance and results
  • Manage the Social Media budget planning. Measure and optimize the performance of all digital investments based on online and offline sales goals
  • Collaborate with Swatch worldwide subsidiaries and agents for digital guidelines, budget allocation, consistent global messages and localization.
  • Support local markets in all social media management questions, monitor content and quality check of all social media local versions

  • Create and coordinate a social media calendar at HQ level according to the communication roadmap, and also with the local markets
  • Manage external agencies and partners
  • Collaborate with VP Marketing, Head of Brand Communications and Head of Brand Image on creative concepts. Work closely with the creative and digital marketing team to spread the digital campaigns,
  • Implement social media listening tools to monitor online conversations, and identify social media relevant trends
  • Profile

    Besides your fun, positive and creative personality, you bring 5 years’ experience in agencies or online international retail companies in a similar position.

    You have good understanding in the different fields of online marketing such as online ad campaigns, social media, email marketing etc

    Professional requirements

    Passionate about telling stories, new trends and the latest in social media innovation, you possess strong interpersonal and analytical skills with great attention to detail.

    You bring strong experience in sponsored postings and targeting, and know how to manage a budget for content promotion on social channels.

    You bring ability to manage multiple projects involving coordination with various departments both internally and externally.

    Your knowledge and understanding of technology is paired with the ability to manage multiple projects simultaneously, keeping tight deadlines and coordinating with various internal and external business partners.


    In addition, you possess excellent communications skills and are fluent in English. German and / or French is a plus.

    If you feel this challenging opportunity meets your profile and expectations, please click on the APPLY link to send us your CV in English.

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