CRM Campaign Project Manager
Cartier
GENEVA, GE, CH
vor 4 Tg.

We would like to talk to you about the opportunity to join Cartier Europe Region as CRM Campaign Project Manager.

The CRM Campaign Project Manager will play a key role in supporting our dynamic Europe Client team in both strategic and client-centric initiatives.

This role will focus on implementing Europe Client Activation Campaigns, liaising with HQ, agency and markets, while also running activation data analysis & reporting and maintain database quality.

KEY RESPONSIBILITIES

Implementation of Marketing campaigns

  • Be the main point of contact with the agency for brief, questions and validation
  • Coordinate with Markets for collection of requirements for Campaigns briefing and validation process to ensure local relevancy
  • Liaise with HQ on all assets needs and business requirements for upcoming Campaigns
  • Refine and translate targeted audiences into valuable Data Extensions using SQL
  • Set up, schedule, automate marketing campaigns on Salesforce for one-to-many or one-to-one activations
  • Set up parameters for new campaigns in Clienteling app
  • Support the Performance Manager in building campaigns / journeys with markets
  • Data Analysis

  • Leverage multiple data sources and data tools to deliver ad-hoc client activation analysis & reporting
  • Update existing client & campaign reporting and share with stakeholders
  • Use technologies and platforms available to maximise insight opportunities : Salesforce, SAP BI, Looker
  • Markets Support & Best Practice Sharing

  • Leverage deep knowledge of Salesforce and Looker to support markets on questions related usage of the tools
  • Share best practises and user cases across all markets
  • TECHNICAL SKILLS & PROFILE

  • Knowledge Salesforce (Marketing Cloud / Service Cloud), including notion of SQL
  • Experience in manipulating data & providing actionable insights, use of visualization tools (Looker, Power BI, Tableau, etc.)
  • Fluent in English
  • Master’s degree in a numerate discipline like Marketing Analytics, Statistics or Economics
  • Past experience in CRM preferred, working with CRM systems and large data sets
  • Analytical and detail orientated
  • Proactive with an ability to prioritise in a fast paced, demanding environment
  • Dynamic personality, multitasker, flexible, team-oriented and able to show initiative
  • Accustomed to liaising with people from diverse backgrounds and nationalities
  • Interest in Fashion or Luxury industry
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