Website & SEO Manager (m/w/d)
Bucherer
Luzern, CH
vor 6 Tg.

Bucherer is the leading European brand for high value watches and jewellery. Continuous inspiration from our customers, perfect hospitality and a profound passion lie at the centre of Bucherer’s philosophy.

Your responsibilities

  • Planning, creating, maintain and optimizing CMS and web content
  • Conducting content audits to identify gaps and redundancies on the website as well as the optimization of website and processes with internal stakeholders and agencies
  • Evaluate the website & SEO measures to increase rankings and continuously optimize website content, landing pages and paid search copy
  • Create the website graphics and visualizations that help employees understand the structure and function of the website
  • Create content according to search intent, working closely with the content production and marketing communications team
  • Revising the website to continuously improve the user experience
  • Perform regular crawler evaluations to ensure technical functionality of the site and staying up to date on SEO and integrated marketing trends.
  • Your skills

  • BSc / BA in marketing, business or related field or adequate education
  • Proven experience as SEO manager, website content manager or in a similar position
  • Very good language skills in English and German, French and / or any other foreign language an advantage
  • Knowledge of common and current SEO practices and HTML / CSS
  • In-depth knowledge of keyword research, SEO copywriting and the behaviors of search engines
  • Familiarity with relevant tools (e. sp B. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
  • High degree of initiative, independent and result-oriented work style, communicative online professional with great passion for the luxury goods industry, flexibility in terms of working hours
  • Our strengths - your advantages

    We offer you a great variety of assignments in a challenging international environment. We support on-the-job learning, and develop skills by providing specific further training.

    We want to continue to develop our leading position, and we are seeking above- average, motivated people who want to apply their qualities in a dynamic Company.

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