Digital Marketing Communications Manager
ABB
Baden, Aargau, Switzerland
vor 5 Tg.

Tasks :

  • Lead and maintain editorial calendar for all online channels
  • Create and publish content complying with ABB web guidelines, consistent with branding and optimized for usability, search and target audience
  • Lead and implement web transformation and migration projects
  • Identify and implement new content and functionality to support strategic business goals, give guidance and support for organizing sales enablement content online
  • Monitor internal and external web traffic and user behavior, circulate efficient and accurate reporting and turn insights from web statistics, customer web inquiries, online research and competitor benchmarking into site improvement, SEO and online marketing actions
  • Run effective marketing automation lead nurturing funnels to accelerate lead generation and support global marketing campaigns
  • Get engaged in social media conversations, posting on behalf of the Business Line accounts to LinkedIn, Facebook and Twitter, connecting customers and partners to ABB product experts and sales
  • Requirements :

  • University degree in Marketing / Communications
  • Minimum professional experience of seven years, B2B would be a plus
  • Profound social media expertise and online tools knowledge
  • Experience in Photoshop, InDesign and / or similar applications for small editorial work
  • Ability to present complex technical information in an understandable way
  • Creative and able to development together with agencies visually attractive and engaging content from fact finding stages through to final editing
  • Collaborative, flexible, reliable self-starter with a high personal commitment to getting the job done well
  • Excellent written and spoken English preferred native speaker
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