Your teamCorporate Functions includes the Group’s non-banking activities and employs more than 600 staff. These functions are carried out by specialists with expertise across all business units, and include the Communications, Compliance, Finance, Human Resources, Information Security, Internal Audit, Legal, Organisation & Digital, Risk and Tax departments.
You will be joining a dynamic and enthusiastic communications team based in Geneva. You will shape and continuously improve the way Pictet uses digital channels to reach audiences around the world.Your role
Optimising Pictet’s Digital Marketing at the Group level.
Implementing SEM (SEO and PPC) at the Group level.
Synthesising datasets across digital touchpoints and issuing concrete recommendations to drive brand awareness, engagement and conversion.
Overseeing the external digital agencies which support Pictet for the above topics.
Working closely with colleagues and external specialists, especially those working in content marketing, content management, social media, advertising and audience segmentation / personalisation.
Acting as an internal champion for data-driven optimisation in digital marketing.Your profile
At least five years’ experience of driving end-to-end analytics initiatives across digital user journeys (including paid display, web, social media, newsletters, apps and UX analytics).
Experience managing A / B testing, from conception to implemented recommendations.
In-depth knowledge of implementing SEO initiatives and processes and managing paid campaigns.
Analytical mindset with strong quantitative skills and a sense of rigor.
Deep sense of curiosity about how people use digital channels and how data can uncover relevant insights about issues and opportunities to improve their experiences.
Creative lateral thinker who enjoys brainstorming innovative solutions.
Passionate about new technologies and how they contribute to the marketing strategy.
Previous experience of working with Agile / sprints and comfortable discussing technical aspects with development and TechOps teams.
Insight gained from working on both the client and agency sides would be a plus.
Fluent in English (French and / or German is a plus).
Must be resident in Switzerland.As the chosen applicant you are a self-starter, with a strong sense of initiative and ownership.
You are able to work independently but also thrive in highly collaborative settings.If you are interested in this position, please apply directly by submitting a full CV, copies of any relevant qualifications and a covering letter.
Ref. DCO / AR / SSNoteWe will not accept any CVs via agencies