Global Marketing Director, CRM (80-100%*)
Bâle, Canton de Bâle-Ville, Switzerland
vor 3 Tg.
source :

Description du poste : 26 million! That's how many people are affected by Heart Failure worldwide.

More people die from heart failure than from some advanced cancers, including breast and bowel cancer, and it is the biggest single cause of hospital admissions in adults aged over 65 in the western world.

As a leader in heart failure, we are now looking for a Global Marketing Director to join our team in our efforts to reimagine outcomes for people living with heart failure.

Specifically, we are looking for a creative marketer, with experience working with global brand building, in both large country and global organizations, with both consumer goods and pharmaceuticals.

As a Global Marketing Director, you will provide leadership to the global brand team on the development and execution of the marketing strategy for our leading heart failure therapy.

You will work in close collaboration with other global functions and countries to improve brand value across target customer groups.

Your responsibilities will include :

  • Lead the development of brand messaging and communication strategies, across customer groups
  • Own the development and launch of new initiatives and campaigns including selection and management of multiple agency partners
  • Provide leadership to design and delivery of marketing mix, balancing value with brand KPIs
  • Drive new insights through integration of data from multiple sources, including market research studies, primary / secondary data and competitive intelligence
  • Model strong collaboration and partnership with key partners to ensure optimal effectiveness and delivery of brand marketing strategy and deliverables Description du profil : What you'll bring to the role :
  • A minimum of 8 years of operational and strategic Marketing experience both in and above countries with extensive focus on product / brand management and in customer facing / sales roles
  • University degree in Science and / or degree in Business Marketing or Clinical Research
  • Effective people leader with proven experiences and track records of people leadership
  • Experienced in leading interactions with very senior stakeholder (internally & externally) independently
  • Track record of building strong and disruptive brand strategic plans Desirable requirements :
  • US experience, or experience in other larger markets
  • Launch experience with new products or major line extensions
  • Experience in heart failure category and / or adjacent cardiovascular therapeutic areas
  • Languages in addition to English WHY CONSIDER NOVARTIS?750 million.
  • That's how many lives our products touch.

    And while we're proud of that fact, in this world of digital and technological transformation, we must also ask ourselves this : how can we continue to improve and extend even more people's lives?

    We believe the answers are found when curious, courageous and collaborative people like you are empowered to ask new questions, make bolder decisions and take smarter risks. We are Novartis.

    Join us and help us reimagine medicine. *Some restrictions on flexible working options may apply and will be discussed during interview if applicable.

    Zu Favoriten hinzufügen
    Aus Favoriten entfernen
    Wenn ich auf "Fortfahren" klicke, gebe ich neuvoo das Einverständnis, meine Daten wie in den Nutzungsbedingungen und Datenschutzbestimmungen beschrieben zu verarbeiten und mir E-Mail Alerts zu senden. Ich kann mein Einverständnis zu jedem Zeitpunkt entziehen oder mich von den E-Mail Alerts abmelden.